Portfolio

Built a full-funnel B2B lead generation pipeline - ICP-based sourcing, LinkedIn and email outreach, and automated lead scoring - from a cold list to a sales-ready pipeline.

Fixed faceted-navigation crawl waste, rebuilt product and category templates, and added structured data across a multi-category catalogue.

Restructured a flat Shopping feed into priority-tiered campaigns, cleaned the product feed, and cut wasted spend with a search-term-driven negative list.

Migrated an enterprise client from Universal Analytics to GA4 with custom event tracking and BigQuery integration.

Designed and implemented automated lead nurturing workflows, email sequences, and CRM integration for a fintech platform.

Optimised 15 location pages with schema markup, Google Business Profile optimisation, and a local link-building strategy.

Designed and developed 10+ landing pages for PPC campaigns with A/B testing and conversion optimisation built in.

Developed a data-driven content strategy resulting in 5x organic traffic growth over six months.

Built an automated marketing dashboard using Looker Studio, BigQuery, and custom API integrations.