Paid social budget, allocated by what actually converts
Cross-platform social ad management spanning Meta, LinkedIn, and emerging platforms, unified under one reporting view.
Social media advertising here means managing paid campaigns across Meta, LinkedIn, and other relevant platforms as one connected budget and reporting system, rather than as separate, disconnected accounts.
What is Social Media Advertising?
Social media advertising here means managing paid campaigns across Meta, LinkedIn, and other relevant platforms as one connected budget and reporting system - a shared pool moved toward whichever platform is converting, not fixed splits agreed once and left alone.
Running each platform as a separate silo has a real cost: each optimises its own numbers, nobody decides where the next dollar should actually go, and budget decisions get made without the full picture.
It's different from running Meta Ads or LinkedIn Marketing as single-platform services - this is specifically for businesses that want paid budget across multiple platforms managed as one system with unified reporting, rather than each platform run and reported on independently.
Common problems we solve
Budget stays fixed per platform
Spend does not move toward whichever platform and campaign is actually converting.
No unified view across platforms
Comparing performance means exporting and reconciling reports from separate dashboards by hand.
Compliance discovered after the fact
Platform-specific policy issues surface per-platform instead of being managed centrally.
Creative assumed to transfer across platforms
A format and message built for Meta gets reused on LinkedIn without testing whether it actually works there.
New platforms tested in isolation
An emerging platform gets tried without being measured against the same framework as existing channels.
Everything covered in this service
Cross-Platform Budget Allocation
A shared budget pool moved to whichever platform is converting, with platform-specific bid and format management.
Audience & Lookalike Strategy
Cross-platform audience mapping from the same customer data, with lookalike seed lists built from best customers.
Creative Testing
Format testing per platform - static, video, carousel - with a refresh cadence based on fatigue signals.
Unified Reporting & Compliance
A single reporting view blending performance across platforms, with policy management handled per platform.
Our optimization framework
Audit Platforms
We review existing accounts, audience data, and past performance across every platform in scope.
Build Budget Model
A shared allocation model is built so spend can move between platforms based on performance, not fixed splits.
Plan Creative Tests
A testing plan is built per platform, since format and messaging that work on Meta rarely transfer directly to LinkedIn.
Launch Campaigns
Campaigns launch with consistent tracking so performance is comparable across platforms from day one.
Reallocate Budget
Spend shifts toward whichever platform and campaign is converting, reviewed on an agreed cadence.
Report Unified
Performance is reported in one view, with platform-level detail available underneath it.
What actually changes
| Before | After |
|---|---|
| Budget stays fixed per platform regardless of performance | Budget shifts toward whichever platform is converting |
| Comparing exports from separate dashboards manually | One reporting view across all platforms |
| Policy violations discovered per-platform after the fact | Compliance managed centrally across platforms |
| Creative reused across platforms untested | Creative tested per platform before scaling spend |
| A new platform tested with no comparison baseline | New platforms measured against the same framework as existing ones |
What we report on
Cross-platform ROAS & CPL
Reported in one blended view, with platform-level detail underneath.
Budget movement
Tracked by where spend shifted and what performance data drove the move.
Creative performance by platform
Reported separately, since a format that works on one platform doesn't automatically work on another.
Compliance status
Monitored per platform to catch policy issues before they interrupt delivery.
Tools & platforms
Industries we optimize for
Built for teams like yours
Why choose EASI7
We fix tracking before we touch results
Every engagement starts with the same audit we'd run on our own accounts, so the numbers you're optimizing against are actually true.
One accountable team, not siloed vendors
The same team that does this also owns the rest of your stack - no handoff, no blame-shifting between vendors.
Built for how AI search actually works
Everything we build is structured to be extractable by AI answer engines, not just ranked in a list of blue links.
Reporting tied to your own dashboard
Every number we report ties back to GA4/GTM events you can see directly - not a screenshot from a tool you can't independently verify.
We manage the budget as one pool moved by performance, not fixed splits set once and left alone, and we handle platform-specific compliance directly instead of leaving policy risk to whoever built the individual ad.
Related Social Media Marketing services
Stop Showing the Same Ad to Everyone on Facebook and Instagram
Cold, warm, and hot audiences get their own message and budget, so spend goes where it actually converts.
LinkedIn MarketingThe B2B platform your buyers are already on
Organic LinkedIn strategy for founders and companies - thought leadership content that actually builds pipeline.
Visual-first content for visual-first buyers
Instagram content strategy and community management for brands where visual proof matters.
Get Social Media That Runs Every Week, Not Just When There's Time
We run your calendar, publishing, replies, and reporting every week, so it never depends on who's free.
Social Media StrategyA plan before a posting calendar
Platform selection, positioning, and content strategy built before a single post goes out.
How to engage us for this
Project-based
A defined outcome with a start and end date - an audit, a migration, a campaign build, a tracking overhaul. Fixed scope, fixed price, agreed upfront.
Ongoing retainer
Continuous management and optimization once the initial build is live - campaigns, SEO, reporting, and iteration run every month under one accountable team.
Advisory
Strategy and oversight without full delivery - we review what's already running, unblock decisions, and point an in-house or existing team in the right direction.
Common questions
No - returns depend on offer, market, and competition, none of which we control. What we commit to is that budget is allocated based on real cross-platform performance data, not fixed splits or guesswork.
Meta and LinkedIn most often, since most B2B and consumer businesses run both. We also manage emerging platforms when a client wants to test one, measured against the same framework as the established channels.
Typically reviewed weekly, with larger shifts made monthly once there's enough data to be confident rather than reacting to short-term noise.
Usually yes, at least partially - a format and message that performs on Meta often needs adjustment for LinkedIn's more professional context. We test rather than assume creative transfers directly.
Yes - this is specifically for businesses that want paid budget across multiple platforms managed as one system with unified reporting, rather than each platform run and reported on independently.
Running paid social on multiple platforms with no unified view?
We'll show you how your budget is actually performing across platforms before recommending how to reallocate it.
Ready to get started?
We usually reply within 24 hours.
Social Media Advertising, in detail
Scope, area by area
| Area | What we deliver |
|---|---|
| Platforms Covered | Meta, LinkedIn, and emerging platforms where relevant to the audience |
| Budget Management | Cross-platform allocation reviewed on a set cadence |
| Creative | Testing plan and refresh cycle per platform |
| Reporting | Unified dashboard blending performance across platforms |
How this compares
| Managed as One System | Managed in Platform Silos |
|---|---|
| Budget shifts toward whichever platform is converting | Budget stays fixed per platform regardless of performance |
| One reporting view across all platforms | Comparing exports from separate dashboards manually |
| Compliance managed centrally across platforms | Policy violations discovered per-platform after the fact |