Stores built to sell, not just display a catalogue
Shopify, Magento, and custom e-commerce builds, optimised for conversion from day one.
E-commerce development is matching a store to its actual catalogue and business-model complexity - Shopify, Magento, or a custom build - then optimising product pages, cart, and checkout against real behaviour data, rather than picking a platform by habit and blaming conversion on traffic.
The platform matters less than most e-commerce owners think - Shopify, Magento, and custom builds all fail in the same predictable ways when the product data, checkout flow, or performance basics are ignored. Shopify suits most catalogues that don't need heavy customisation, Magento earns its complexity for larger catalogues with genuine multi-store or pricing-rule needs, and custom builds make sense when the commerce model doesn't fit a standard platform at all.
Picking the right platform for your catalogue size is step one; building it properly is where most of the value sits. Whichever platform you land on, the same optimisation work applies afterward - product pages, checkout flow, and site search are where revenue is actually won or lost, far more than the initial platform decision.
Problems we solve in E-commerce Development
App or extension sprawl
Functionality gets bolted on one app or extension at a time until page speed and checkout friction quietly cost revenue.
Platform picked by habit
A store lands on Shopify, Magento, or a custom build without checking whether it actually matches the catalogue and business model.
A commerce model forced onto a standard platform
Subscription billing, marketplace dynamics, or negotiated B2B pricing get stacked as workarounds instead of built natively.
Flat conversion blamed on traffic
A team responds to a stalled conversion rate by spending more on acquisition instead of fixing the funnel that is losing the traffic it already has.
Updates and audits deferred until something breaks
Extensions and apps accumulate with nobody checking them for conflicts until the store becomes unstable.
Everything covered in E-commerce Development
Shopify Development
Theme, app stack, and checkout built around your catalogue, not a stock template stretched to fit.
Magento Development
Multi-store, multi-currency, and pricing complexity handled properly for catalogues that genuinely need it.
Custom E-commerce
Commerce logic built natively for subscription, marketplace, or negotiated-pricing models a standard platform cannot cleanly support.
E-commerce Optimization
Product page, cart, and checkout fixes based on real behaviour data from traffic the store already has.
What actually changes
| Before | After |
|---|---|
| Stock theme with a dozen bolted-on apps | A customised theme and audited app stack handling core functionality natively |
| Extensions added ad hoc as needs arise | Extensions audited for conflicts before installation |
| A commerce model stacked with workarounds on the wrong platform | Commerce logic built natively for the pricing, billing, or marketplace model |
| Traffic holds steady while conversion stays flat | Product pages, cart, and checkout fixed based on real behaviour data |
What we report on
Apps or extensions running on the store
Tracked against a baseline audit, so each one is there for a checked reason, not an assumed one.
Page speed & checkout completion
Tied to real cart and checkout events in your analytics, not a vanity score.
Business rule coverage
Whether the commerce model's actual pricing, billing, and seller rules are supported without workarounds.
Conversion rate & cart abandonment
Measured at the specific drop-off point identified in the funnel, against your baseline.
Tools we work with
Every E-commerce Development service, broken down
Launch A Shopify Store Built To Actually Convert
Shopify store development and theme customisation built around conversion, not just launch speed.
Magento DevelopmentEnterprise catalogue complexity, handled properly
Magento development and management for larger, more complex product catalogues.
Custom E-commerceWhen your commerce model doesn't fit a platform
Custom e-commerce builds for business models that standard platforms don't accommodate cleanly.
Turn Your Existing Traffic Into More Revenue
E-commerce conversion optimisation across product pages, cart, and checkout - no extra ad spend required.
Industries we work with
Built for teams like yoursPairs well with E-commerce Development
Get more from the traffic you already have
Systematic conversion testing across landing pages and funnels, not one-off redesigns.
Capture demand that already exists
Search, social, and display campaigns built around high-intent targeting and disciplined bidding, not broad-match guesswork.
Design built to convince, not just to look good
Corporate, B2B, landing page, and e-commerce design - matched to the audience and the exact action you need them to take.
Why choose EASI7
We fix tracking before we touch results
Every engagement starts with the same audit we'd run on our own accounts, so the numbers you're optimizing against are actually true.
One accountable team, not siloed vendors
The same team that does this also owns the rest of your stack - no handoff, no blame-shifting between vendors.
Built for how AI search actually works
Everything we build is structured to be extractable by AI answer engines, not just ranked in a list of blue links.
Reporting tied to your own dashboard
Every number we report ties back to GA4/GTM events you can see directly - not a screenshot from a tool you can't independently verify.
How to engage us for this
Project-based
A defined outcome with a start and end date - an audit, a migration, a campaign build, a tracking overhaul. Fixed scope, fixed price, agreed upfront.
Ongoing retainer
Continuous management and optimization once the initial build is live - campaigns, SEO, reporting, and iteration run every month under one accountable team.
Advisory
Strategy and oversight without full delivery - we review what's already running, unblock decisions, and point an in-house or existing team in the right direction.
Common questions
Shopify suits most catalogues without heavy customisation needs and launches fast. Magento earns its extra complexity for larger catalogues with genuine multi-store or advanced pricing-rule requirements.
Yes - migrations are planned with a staged rollout and full product/order data mapping specifically to avoid downtime or lost transactions during the switch.
Yes, through our Web Optimization service - security, speed, and Core Web Vitals monitoring continue after launch rather than stopping once the store goes live.
A Shopify build usually runs four to eight weeks, Magento eight to twelve, and a custom or headless build three to six months - the range depends far more on catalogue complexity and integrations than on the platform name alone.
That's what our custom e-commerce work covers - subscription billing, marketplace dynamics, or negotiated B2B pricing that a standard platform can't accommodate without heavy workarounds.
No - a rebuild removes structural friction (speed, checkout steps, catalogue structure), but conversion also depends on traffic quality, pricing, and product fit, which are outside the build itself. We won't promise a specific outcome we don't control.
Store built, but not converting?
Before rebuilding, we audit the product pages and checkout flow - that's usually where the revenue is being lost.
Ready to get started?
We usually reply within 24 hours.
E-commerce Development, in detail
Scope, area by area
| Area | What we deliver |
|---|---|
| Platform Fit | An honest assessment of whether Shopify, Magento, or a custom build actually matches the catalogue and business model |
| Store Build | Theme, catalogue, and checkout configured around the real product set, not a stock template |
| Custom Commerce | Pricing, billing, and marketplace logic built natively when a standard platform genuinely cannot support it |
| Conversion | Product page, cart, and checkout fixes based on real behaviour data, not a redesign guess |
How this compares
| Platform Chosen to Fit the Catalogue | Platform Chosen by Habit or Trend |
|---|---|
| Shopify, Magento, or custom gets chosen from actual catalogue and business-model complexity | The same platform gets recommended regardless of what the business actually needs |
| Apps and extensions are audited before they earn a place in the stack | Functionality gets bolted on app by app until page speed and checkout friction quietly cost revenue |
| Optimisation runs on real behaviour data from a store that already has traffic | A rebuild gets proposed before anyone diagnoses where conversion is actually being lost |
The platform matters less than most e-commerce owners think - Shopify, Magento, and custom builds all fail in the same predictable ways when the product data, checkout flow, or performance basics are ignored.
What we measure this against
- Whether the platform actually matches catalogue size and business-model complexity
- Apps or extensions running against a baseline audit, each earning its place
- Conversion rate and cart abandonment tracked at the specific drop-off point, not a generic funnel average
Where this applies
- A Shopify or Magento store slowed by app or extension sprawl nobody has audited
- A subscription, marketplace, or negotiated-pricing business forced into workarounds on a standard platform
- A store with steady traffic and a flat conversion rate about to spend more on acquisition instead of fixing the funnel
- A large catalogue migrating off a platform that can no longer handle its product volume