Test The Interaction Before You Build It
Clickable prototypes that validate flows and interactions before development time gets spent on them.
Prototyping is building a clickable, interactive simulation of a product flow so it can be tested and reviewed by real users or stakeholders before development starts, surfacing interaction problems while they're still cheap to fix.
What is Prototyping?
Prototyping is building a clickable, interactive simulation of a product flow so it can be tested and reviewed by real users or stakeholders before development starts, surfacing interaction problems while they're still cheap to fix.
Skip it on a complex or unfamiliar flow and those problems surface mid-development instead, where they cost far more to unwind - a multi-step checkout that doesn't hold together, a new interaction pattern nobody was sure would work.
It's different from wireframing, which lays out structure as static screens, and from user experience design, which defines what the flow should be before prototyping makes it clickable to test.
Common problems we solve
Static screens hide interaction problems
Wireframes and mockups can't show whether a multi-step flow actually holds together.
Unfamiliar patterns go untested
A new interaction the team hasn't used before ships on confidence, not evidence.
Stakeholders sign off on the wrong thing
Approval happens on static screens that behave nothing like the real product.
Micro-interactions get improvised
Transition timing and easing get decided during development instead of deliberately.
Problems found late cost more
An interaction issue caught mid-development is far more expensive to fix than one caught before build.
Everything covered in this service
Click-Through Prototypes
Multi-screen interactive flows linked from wireframes or interface designs.
Prototype-Based Usability Testing
Task-based testing on the prototype itself, with findings fed back before build.
Stakeholder Walkthroughs
Structured walkthrough sessions before development sign-off.
Micro-Interaction Prototyping
Transitions, animations, and state changes prototyped in detail, with timing made visible.
Our optimization framework
Choose Fidelity
Decide how much of the flow needs to be interactive and how polished it needs to look - a rough click-through is often enough to answer a structural question.
Build Prototype
Link screens from wireframes or interface designs into a clickable flow that behaves like the real thing for the parts being tested.
Test or Walk Through
Run usability testing with real users, a stakeholder walkthrough, or both, depending on what needs validating.
Prototype Interactions
Build out micro-interactions and transitions where the animation itself affects whether the flow feels right.
Iterate
Revise the prototype based on what testing or review surfaces, before any of it becomes development work.
Hand Off
Deliver the validated flow and interaction detail to development with the reasoning behind each decision.
What actually changes
| Before | After |
|---|---|
| Interaction problems found mid-development | Interaction problems found in an afternoon of testing |
| Stakeholders review static screens | Stakeholders react to a clickable, realistic flow |
| Micro-interaction timing improvised during build | Timing and easing decided and prototyped upfront |
| A new pattern ships untested | A new pattern is validated before development starts |
What we report on
Usability findings
Documented per test round, so issues get fixed before build, not after launch.
Stakeholder sign-off
Tracked against the walkthrough sessions, reducing late-stage direction changes.
Interaction issues caught pre-build
Counted against what a comparable post-launch fix would have required.
Tools & platforms
Industries we optimize for
Built for teams like yours
Why choose EASI7
We fix tracking before we touch results
Every engagement starts with the same audit we'd run on our own accounts, so the numbers you're optimizing against are actually true.
One accountable team, not siloed vendors
The same team that does this also owns the rest of your stack - no handoff, no blame-shifting between vendors.
Built for how AI search actually works
Everything we build is structured to be extractable by AI answer engines, not just ranked in a list of blue links.
Reporting tied to your own dashboard
Every number we report ties back to GA4/GTM events you can see directly - not a screenshot from a tool you can't independently verify.
A clickable prototype surfaces problems in an afternoon that would otherwise surface in development, at ten times the cost to fix.
Related UI/UX Design services
Base Design Decisions On What Users Actually Do
UX research combining user interviews, usability testing, and behavioural data before any design work starts.
UI/UX DesignFix The Flow People Abandon, Not Just The Screens
We design the task flow and information architecture so people complete what they came to do.
UI/UX DesignVisual design that serves the interaction, not the portfolio
User interface design covering layout, visual hierarchy, and component design for web and app interfaces.
UI/UX DesignAgree On Structure Before A Single Pixel Is Styled
Low and mid-fidelity wireframing to align on structure and flow before visual design begins.
UI/UX DesignConsistency that doesn't depend on memory
Design system creation - component libraries, tokens, and documentation for consistent product design at scale.
How to engage us for this
Project-based
A defined outcome with a start and end date - an audit, a migration, a campaign build, a tracking overhaul. Fixed scope, fixed price, agreed upfront.
Ongoing retainer
Continuous management and optimization once the initial build is live - campaigns, SEO, reporting, and iteration run every month under one accountable team.
Advisory
Strategy and oversight without full delivery - we review what's already running, unblock decisions, and point an in-house or existing team in the right direction.
Common questions
No - a simple, familiar flow with static wireframes already validated often doesn't need a separate prototype. Prototyping earns its cost on flows that are complex, unfamiliar, or where stakeholder sign-off matters before build.
That depends on what it's testing - a rough, low-fidelity click-through can validate structure and flow, while testing a specific micro-interaction usually needs closer-to-final visual and motion fidelity.
Yes - prototype-based usability testing is one of the more effective ways to catch interaction problems, since participants respond to something that behaves like the product rather than describing a static screen in the abstract.
They add a step, but the honest tradeoff is that catching an interaction problem in a prototype takes an afternoon, while catching the same problem after development is usually the more expensive and slower fix.
Figma is our default, since it covers both interactive prototyping and the underlying interface design in one file. We can work in other prototyping tools if a team already has an established one.
No - a prototype simulates the flow closely enough to test interaction and usability, but real performance, load times, and edge cases only fully surface once it's built. We won't claim a prototype replaces that.
Have a flow you're not confident will work as designed?
We'll prototype it, test it, and tell you honestly what needs to change before it goes to development.
Ready to get started?
We usually reply within 24 hours.
Prototyping, in detail
Scope, area by area
| Area | What we deliver |
|---|---|
| Interactive prototype | A clickable simulation covering the flow being validated |
| Usability test round | A round of task-based testing on the prototype, where scoped |
| Micro-interaction detail | Key transitions and animations prototyped where they affect usability |
| Iteration | Revisions based on testing or stakeholder feedback before handoff to development |