Get cited by AI answers, not just ranked in search
We structure your content so AI Overviews, ChatGPT, and Perplexity cite your business directly, instead of skipping it for a source that's easier to extract.
AI SEO is structuring content and data so AI-generated answers cite your site as the source, rather than only ranking your site in a traditional list of links.
What is AI SEO?
AI SEO structures your content and data so answer engines like ChatGPT and Google's AI Overviews can extract it and cite your business directly, instead of just ranking it in a list of blue links.
A growing share of searches now end without a click - the answer arrives inside an AI Overview or a chat response, and the page behind it never gets visited. When that happens, being the cited source is the only visibility left; sites that haven't adapted aren't penalised, they're just skipped, which makes it easy to miss until you actually check.
It sits on top of traditional SEO, not in place of it - AI systems still rely on crawlable, well-structured, authoritative sites as source material, so a site with no SEO foundation is unlikely to earn citations either.
Common problems we solve
Answer buried in preamble
Content written to rank for a keyword often buries the direct answer under introductory paragraphs an AI system has to work harder to parse.
Blocked or unchecked AI crawlers
Sites that never verified crawl access for GPTBot, ClaudeBot, and other AI bots may be invisible to answer engines by default.
No citation monitoring
Without tracking, you can't tell if you're being cited, skipped, or losing share of voice to a competitor.
Entity ambiguity
Multiple businesses or concepts sharing a similar name make it harder for a model to confirm who is actually being referenced.
No structured data for extraction
Content without FAQ, HowTo, or Article schema is harder for a model to lift cleanly out of context.
Everything covered in this service
Technical Foundation
Crawlability for AI bots and clean, fast HTML an LLM can parse without executing heavy JavaScript.
Content Intelligence
Direct-answer-first structure, benchmarked against what's already winning citations.
Answer Engine Optimisation (AEO)
FAQ, HowTo, and Article schema built specifically for machine extraction.
Generative Engine Optimisation (GEO)
Content structured to be a preferred, corroborated source for AI-generated summaries.
Entity & Semantic SEO
Organisation and author entity markup so AI models can verify who you are.
Citation Monitoring & Iteration
Tracking which content gets cited and iterating on the pages that aren't.
Our optimization framework
Citation Baseline
We check where and whether you currently appear in AI-generated answers for questions your business should own.
Entity & Technical Audit
We confirm AI crawlers can actually access your site and that your organisation is unambiguously identifiable.
Content Restructuring
Priority pages are rewritten to lead with a direct, quotable answer before the supporting explanation.
Schema Implementation
Structured data is added so the answer is machine-readable, not just human-readable.
Monitoring & Iteration
We track which pages get cited and which don't, and adjust based on what's actually working rather than theory.
What actually changes
| Before | After |
|---|---|
| Answer buried under three paragraphs of preamble | Direct answer stated in the first sentence |
| No FAQ or HowTo schema on key pages | FAQ and HowTo schema built for machine extraction |
| AI crawler access never checked | Crawl access verified for GPTBot, ClaudeBot, and other AI bots |
| No visibility into AI citation performance | Citation tracking across AI Overviews, ChatGPT, and Perplexity |
| Ambiguous entity signals across the web | Consistent, disambiguated entity markup |
What we report on
Citation frequency
Tracked across AI Overviews, ChatGPT, and Perplexity for the questions your business should own.
Share of voice
Measured against named competitors inside AI-generated answers, not just your own citation count in isolation.
Schema & crawl health
Schema validation and AI bot crawl access rate, checked on a recurring basis.
Entity clarity
Consistency and disambiguation of your organisation markup checked across the web.
Tools & platforms
Industries we optimize for
Built for teams like yours
Why choose EASI7
We fix tracking before we touch results
Every engagement starts with the same audit we'd run on our own accounts, so the numbers you're optimizing against are actually true.
One accountable team, not siloed vendors
The same team that does this also owns the rest of your stack - no handoff, no blame-shifting between vendors.
Built for how AI search actually works
Everything we build is structured to be extractable by AI answer engines, not just ranked in a list of blue links.
Reporting tied to your own dashboard
Every number we report ties back to GA4/GTM events you can see directly - not a screenshot from a tool you can't independently verify.
The sites earning AI citations right now aren't necessarily the highest-ranking ones in classic search - they're the ones that state a claim in one clean sentence instead of three paragraphs of preamble. That's a content discipline problem more than a technical one, which is why AI SEO work often starts with rewriting, not just markup.
How AI SEO connects with AI search
AI SEO ├── Technical SEO ├── On-Page SEO ├── AEO ├── Entity SEO └── EEAT / Content Strategy
Technical SEO
Confirms AI crawlers can actually access and parse your site before content structure has anything to build on.
On-Page SEO
Shares the same intent-matching discipline that AI systems now also reward when deciding what to cite.
AEO (Answer Engine Optimization)
Is the specific practice inside AI SEO of formatting content to be lifted directly into a generated answer.
Entity SEO
Reinforces the same organisation and topic through consistent, disambiguated entity signals across the web.
EEAT / Content Strategy
Builds the underlying trust and expertise signals that make a site worth citing in the first place.
Related SEO services
Fix what stops a site from ranking at all
Fix the crawl, indexation, speed, and schema issues that quietly cap your rankings before any other SEO work can pay off.
On-Page SEOOn-Page SEO Services
Optimize every page for better visibility, relevance, and conversions.
Authority built deliberately, not accumulated by accident
Link building and digital PR focused on relevance and editorial placement, not volume.
Local SEOWin the map pack, not just the search results page
Google Business Profile optimisation and location-specific SEO for multi-location and local-service businesses.
Hundreds of pages, one system, real quality
Template-driven page generation for long-tail keyword coverage, built to avoid the thin-content trap.
Prove Your Expertise So Google (and Readers) Actually Trust It
We build the author credentials, first-hand detail, and sourcing that make your content read as genuinely expert - not just correct.
SEO AuditsKnow exactly what's broken before you fix anything
Full technical, on-page, and off-page audits that prioritise fixes by impact instead of listing every issue.
A second opinion from someone who has run the campaigns
Fractional SEO strategy and team training for businesses that want in-house capability, not permanent dependency.
How to engage us for this
Project-based
A defined outcome with a start and end date - an audit, a migration, a campaign build, a tracking overhaul. Fixed scope, fixed price, agreed upfront.
Ongoing retainer
Continuous management and optimization once the initial build is live - campaigns, SEO, reporting, and iteration run every month under one accountable team.
Advisory
Strategy and oversight without full delivery - we review what's already running, unblock decisions, and point an in-house or existing team in the right direction.
Common questions
No agency can honestly guarantee that. AI citation behaviour is controlled by third-party systems that change without notice, and no one outside those companies has full visibility into the selection logic. What we can guarantee is the work that measurably improves your odds - clean crawl access, entity clarity, and content structured so a model can extract and verify it easily.
No - it sits on top of it. AI systems still rely on crawlable, well-structured, authoritative sites as their source material. A site with no traditional SEO foundation is unlikely to earn AI citations either.
We track citation frequency for target questions across AI Overviews, ChatGPT, and Perplexity, alongside share of voice against named competitors. It's a newer measurement discipline than rank tracking, and less standardised, but it's directional and improving.
Existing content is usually restructured rather than replaced - the underlying research and expertise stays, but the format shifts to answer-first, with the direct response stated plainly before the supporting explanation.
No. Google's AI Overviews pull heavily from indexed, ranking content and its own knowledge graph. ChatGPT and Perplexity have different retrieval and citation behaviours. We optimise for the shared fundamentals - clarity, structure, verifiability - and monitor platform-specific differences separately.
Slower than traditional SEO in most cases, because AI crawl and retraining cycles aren't as frequent or transparent as a standard search index refresh. Expect a longer measurement window and treat early data directionally rather than as a final verdict.
Want to know if AI search tools already know about you?
We'll check where you currently show up - or don't - across AI Overviews, ChatGPT, and Perplexity before recommending anything.
Ready to get started?
We usually reply within 24 hours.
AI SEO, in detail
Scope, area by area
| Area | What we deliver |
|---|---|
| Technical & Crawl Access | AI bot crawlability review, machine-readability audit, fix list |
| Structured Data | FAQ, HowTo, Article, and entity schema implemented across priority pages |
| Content Restructuring | Priority pages rewritten answer-first, with supporting detail restructured beneath |
| Entity Clarity | Organisation and author markup, disambiguation review across the web |
| Monitoring | Ongoing tracking of brand citations and mentions across AI search surfaces |
How this compares
| AI SEO | Traditional SEO |
|---|---|
| Goal: be the cited source inside a generated answer | Goal: rank in a list of ten blue links |
| Success measured by citation and extraction | Success measured by position and click-through |
| Rewards direct, verifiable, quotable statements | Rewards keyword relevance and backlink authority |
| Entity clarity and structured data carry more weight | On-page keywords and link equity carry more weight |
| The result can bypass your site entirely | The result always sends a click to a page |
These aren't competing strategies - a site with weak traditional SEO rarely earns AI citations either, because the same crawlability and authority signals underpin both.
What we measure this against
- Citation frequency across AI Overviews, ChatGPT, and Perplexity for target questions
- Share of voice against named competitors inside AI-generated answers
- Schema validation and crawl access rate for AI bots
Where this applies
- A SaaS company wants to be the source cited when someone asks an AI assistant to compare tools in its category
- A services business wants its pricing and process pages to surface accurately when prospects ask an AI system direct questions
- A publisher wants to protect traffic that would otherwise be replaced entirely by a zero-click AI summary