Leads nurtured while you sleep
CRM workflows, lead scoring, and campaign automation that move MQLs to SQLs without manual follow-up.
The 30-40% problem
Most teams we work with are surprised to find that 30-40% of their "leads" were never real opportunities - they just looked like leads because no scoring system existed. We build the minimum viable scoring model first: ICP fit, intent signals, and recency, then automate the follow-through.
The five pieces below - CRM workflows, lead scoring, routing, campaign automation, and workflow automation - solve different parts of the same problem: manual effort spent on tasks a system could handle consistently. Most businesses do not need all five built at once. The right starting point is whichever manual task is currently costing the most time or losing the most leads, and the rest gets sequenced from there.
Sequencing actually matters here. Automating campaign delivery on top of a CRM with duplicate records and no scoring model just moves bad data faster. We typically start with CRM hygiene and a scoring model, then layer routing, campaigns, and broader workflow automation on top once that foundation holds.
Every Marketing Automation service, broken down
Your CRM should do the follow-up for you
CRM workflow automation that moves deals forward without manual data entry or reminders.
Not all leads deserve the same follow-up speed
Point-based lead scoring models combining fit and intent signals to prioritise sales follow-up.
The right lead, to the right rep, immediately
Automated lead routing rules by territory, product, or rep capacity - no manual assignment queue.
Campaigns that run themselves once they're built
Multi-step campaign automation across email, ads, and CRM triggered by a single workflow build.
Fewer manual steps, fewer dropped handoffs
Internal marketing operations workflows automated end-to-end, from asset requests to reporting.
Common questions
We work within whichever CRM you already run rather than pushing a migration - HubSpot, Zoho, Salesforce, and similar platforms all support the automation patterns we build.
Most of the manual load disappears within the first few weeks once the scoring model and core workflows are live - the bigger time investment is upfront in mapping the process correctly.
No - it removes the repetitive follow-up and qualification work so sales spends time on leads that are actually ready, not on chasing everyone equally.
No - most engagements start with whichever one is causing the most manual pain right now, usually CRM hygiene or lead scoring, and add the others once that foundation is solid. Building everything at once without a working scoring model underneath tends to just automate the wrong priorities faster.
No - automation makes an existing, agreed process run without manual effort, it does not redesign a process that was not working in the first place. If the underlying process has real gaps, we will flag them, but fixing those is a separate conversation from automating them.
Still following up on leads manually?
A scoring model and a handful of workflows usually fix most of the manual work in a single build.
Ready to get started?
We usually reply within 24 hours.