Design built to convince, not just to look good
Corporate, B2B, landing page, and e-commerce design - matched to the audience and the exact action you need them to take.
Website design is matching visual design to the actual audience and conversion goal - corporate credibility, a B2B buying committee, a single-goal landing page, or a friction-free checkout - rather than applying one generic aesthetic and calling it done.
Visual design that looks good in a portfolio and visual design that converts for a specific audience are not automatically the same thing. A corporate buyer needs credibility cues, a landing page visitor needs zero distraction from one goal, and an e-commerce shopper needs friction removed between browsing and buying - same discipline, different priorities each time.
We design against your actual audience and conversion goal rather than a generic aesthetic, across corporate sites, landing pages, e-commerce, and every breakpoint in between. Every design ships with a rationale attached - why this hierarchy, why this proof placement - not just a Figma file.
Problems we solve in Website Design
Visual polish that does not convert
Design that looks good in a portfolio and design that converts for a specific audience are not automatically the same thing.
Inconsistent styling reads as risk
Drift between departments or pages reads as a risk signal to a buyer before a single word of copy gets read.
A site built for one visitor, one visit
A B2B buying committee returns over weeks, but the page assumes a single quick decision.
Stakeholders keep adding "just one more thing"
Extra messaging dilutes a landing page whose entire value depends on staying narrow.
Friction between browsing and buying
Every extra checkout step or unclear label is a chance for a shopper to abandon the cart.
Desktop layout just shrunk down
Text gets cramped and hierarchy breaks when a wide-screen layout is scaled instead of redesigned for mobile.
Everything covered in Website Design
Corporate Website Design
Credibility and consistency across a multi-department site, so it reduces perceived risk, not just looks current.
B2B Website Design
Content depth and proof structured for a multi-person, multi-visit buying committee.
Landing Page Design
One conversion goal, with everything that does not serve it stripped out.
E-commerce Design
Product pages, category browsing, and checkout designed to remove friction between browsing and buying.
Responsive Design
Distinct, deliberate layouts per breakpoint, not one layout mechanically scaled up or down.
What actually changes
| Before | After |
|---|---|
| Each new page risks drifting from the rest of the site | New pages stay visually consistent through a shared template system |
| Site assumes one visitor, one decision | Site supports several stakeholders across multiple visits |
| Full site navigation offers an exit | No competing navigation, one path forward |
| Default checkout with unnecessary steps | Checkout limited to necessary steps and fields |
| Desktop layout just shrunk down | Each breakpoint gets its own deliberate hierarchy |
What we report on
Cross-breakpoint consistency
Checked against the style guide across desktop, tablet, and mobile before every launch.
Content engagement & conversion path performance
Measured separately for primary and secondary CTAs by journey stage.
Conversion rate
Tracked against the single defined goal the page was built for, with bounce rate and scroll depth as a proxy for hierarchy.
Cart & checkout abandonment
Tracked against your baseline funnel data, per step, from before the redesign.
Mobile engagement & conversion
Tracked against desktop as a baseline, by page and by breakpoint.
Tools we work with
Every Website Design service, broken down
Design A Site That Reads As Established
Corporate website design built to project credibility and stability for B2B and enterprise audiences.
Website DesignBuild a Site Your Whole Buying Committee Actually Trusts
A B2B site structured for long sales cycles, multiple stakeholders, and repeat visits before a decision gets made.
Website DesignOne goal, designed with nothing competing for attention
Landing page design built around a single conversion goal, tested and iterated.
Remove The Friction Between Browsing And Buying
E-commerce design covering product pages, category browsing, and checkout flow.
Website DesignOne Design, Every Screen, Zero Compromises
Layouts that adapt cleanly from mobile to desktop without losing what they were built to do.
Industries we work with
Built for teams like yoursPairs well with Website Design
A site built for the audience actually visiting it
Corporate, B2B, and business websites built for credibility and conversion, not just launch speed.
Design decisions backed by research, not opinion
UX research, interface design, and design systems for products and websites that need to be used, not just seen.
Positioning that makes the visuals obvious
Brand strategy, identity, logo design, and guidelines - built to stay consistent long after the first project ends.
Why choose EASI7
We fix tracking before we touch results
Every engagement starts with the same audit we'd run on our own accounts, so the numbers you're optimizing against are actually true.
One accountable team, not siloed vendors
The same team that does this also owns the rest of your stack - no handoff, no blame-shifting between vendors.
Built for how AI search actually works
Everything we build is structured to be extractable by AI answer engines, not just ranked in a list of blue links.
Reporting tied to your own dashboard
Every number we report ties back to GA4/GTM events you can see directly - not a screenshot from a tool you can't independently verify.
How to engage us for this
Project-based
A defined outcome with a start and end date - an audit, a migration, a campaign build, a tracking overhaul. Fixed scope, fixed price, agreed upfront.
Ongoing retainer
Continuous management and optimization once the initial build is live - campaigns, SEO, reporting, and iteration run every month under one accountable team.
Advisory
Strategy and oversight without full delivery - we review what's already running, unblock decisions, and point an in-house or existing team in the right direction.
Common questions
Figma, typically - it makes handoff to development straightforward and allows easy stakeholder review before anything gets built.
Yes - a lot of design work is scoped to the pages that matter most for conversion, like a landing page or product page, without a full site redesign.
This varies by project scope and gets agreed upfront - we'd rather set clear expectations at the start than leave it open-ended.
We do both, but they're scoped separately. A lot of clients want design-only work handed off to their own developers, and we design with that handoff in mind rather than assuming we'll build it.
It shortens it. Existing brand guidelines remove a whole discovery phase around colour, type, and tone - the work becomes applying that system to page layouts and conversion decisions rather than defining it from scratch.
A single landing page can be a matter of days; a multi-department corporate or B2B site with several page templates is usually measured in weeks. The main variable is page count and how many stakeholders need to sign off, not the design work itself.
Design that needs to convert, not just look good?
We design against a specific goal - a sale, a lead, a signup - not just visual polish.
Ready to get started?
We usually reply within 24 hours.
Website Design, in detail
Scope, area by area
| Area | What we deliver |
|---|---|
| Credibility & Consistency | Template systems and trust signal placement for corporate and B2B sites |
| Conversion-Focused Pages | Landing pages and e-commerce flows built around one goal, with friction removed |
| Responsive by Breakpoint | Mobile, tablet, and desktop each designed deliberately, not scaled |
| Design Rationale | Every layout ships with why this hierarchy, why this proof placement |
How this compares
| Design Matched to Audience and Goal | Generic Aesthetic Applied Everywhere |
|---|---|
| A corporate buyer, a B2B committee, and a shopper each get a different design priority | The same visual treatment gets applied regardless of who is actually looking at the page |
| Every layout ships with a rationale for hierarchy and proof placement | Design gets judged on how it looks in a portfolio, not whether it converts |
| Each breakpoint is a deliberate design decision | A desktop layout gets mechanically scaled down for mobile |
Visual design that looks good in a portfolio and visual design that converts for a specific audience are not automatically the same thing.
What we measure this against
- Whether design decisions trace to the actual audience and conversion goal, not a generic aesthetic
- Conversion rate tracked against the single defined goal a page or flow was built for
- Cross-breakpoint and cross-device consistency checked against a documented style guide
Where this applies
- A multi-department corporate site where styling has drifted and reads as inconsistent
- A B2B site built for one visitor when the real buyer is a committee returning over weeks
- Paid campaign traffic landing on a generic homepage instead of a page built for that offer
- An e-commerce store with healthy traffic and add-to-cart numbers but weak completed orders