Tools We Use
The marketing and analytics tools we use to build scalable, data-driven growth systems.
This isn't just a list of tools - it's our growth infrastructure. Each tool solves a specific problem in the marketing and analytics workflow. From tracking user behaviour to optimising campaign performance to automating lead nurturing, this stack is how we build systems that drive measurable, scalable growth.
Analytics & Tracking
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- PostHog
- Google Search Console
- UTM Tagging & Attribution
- Mobile Measurement Partners
Performance Marketing
- Google Ads (Search, Display, Shopping)
- Meta Ads Manager
- LinkedIn Campaign Manager
- Facebook Merchandise
- Campaign Optimization Tools
SEO & Research
- Ahrefs
- SEMrush
- Screaming Frog
- Schema Markup & Structured Data
- AI-Assisted Keyword Research
- NLP Content Optimization
CMS & Development
- WordPress
- Magento
- Grav CMS
- HTML/CSS/JavaScript
- Landing Page Builders
Automation & CRM
- CRM Integration & Management
- Email Marketing Platforms
- WhatsApp API Integration
- Marketing Automation Workflows
- Lead Nurturing Sequences
Data & Reporting
- SQL for Data Analysis
- Excel (Advanced)
- Looker Studio
- Custom Dashboards
- Data Layer Architecture
How This Stack Drives Growth
- Accurate Tracking - GA4 and GTM ensure every click, conversion, and user journey is captured accurately.
- Performance Optimization - Real-time dashboards enable continuous campaign optimization and ROI improvement.
- Automation at Scale - CRM workflows run on autopilot, nurturing leads while freeing time for strategy.
- SEO Foundation - Technical SEO tools build long-term organic visibility and sustainable growth.