Target the account, not just the individual
Coordinated marketing and sales plays aimed at a named list of target accounts, built and agreed jointly rather than handed off after launch.
Account-based marketing flips the standard funnel. Instead of casting wide and filtering down to qualified accounts after the fact, ABM starts with a short, named list of companies worth pursuing and builds every campaign around getting attention inside them specifically - across ads, content, and direct outreach at once.
It works best when marketing and sales agree on that list before the first campaign launches, not after the first batch of results comes in and someone asks why a given account was even on it.
ABM is a B2B marketing approach that targets a defined list of named accounts with coordinated, personalized campaigns across channels, rather than generating leads broadly and qualifying them afterward.
What we bring to this
Target Account List Building
- Firmographic and technographic account scoring
- Tiering into 1:1, 1:few, and 1:many treatment
- Sales input on account selection
Multi-Channel Account Campaigns
- Account-specific ad targeting
- Personalized content and landing pages
- Coordinated direct outreach
Sales & Marketing Alignment
- Joint account list sign-off
- Shared account planning cadence
- SLA on account handling
Account Engagement & Attribution
- Account-level engagement scoring
- Pipeline attribution by account
- Reporting dashboard
Scope of work
| Area | What's included |
|---|---|
| Account list | A tiered list of named target accounts with documented scoring criteria |
| Campaign assets | Account or segment-specific ad creative, landing pages, and outreach sequences |
| Alignment process | A joint sales and marketing account review cadence |
| Reporting | An account engagement and pipeline attribution dashboard |
The engagement, step by step
Account Selection
Build the list with sales, not for sales, using firmographic, technographic, and deal-history criteria together.
Tiering
Split accounts by opportunity size and effort required into 1:1, 1:few, and 1:many treatment.
Campaign Build
Create account or segment-specific messaging and a channel plan for each tier.
Launch & Outreach
Coordinate paid, content, and direct outreach against the list at the same time, not in sequence.
Engagement Scoring
Track account-level engagement - multiple contacts, multiple touches - rather than one person clicking one ad.
Review & Reallocate
Revisit the account list and tier assignments on a set cadence based on what is actually moving.
How this compares
| Account-Based Marketing | Broad-Funnel Lead Generation |
|---|---|
| Starts with a named account list | Starts with a defined audience segment |
| Success measured by account engagement and pipeline | Success measured by lead volume |
| Works with a handful of target accounts | Needs volume to work statistically |
Most B2B companies run both at once, aimed at different parts of the pipeline.
Where this fits
- A short list of named enterprise accounts worth coordinated, multi-touch attention
- A sales team already working specific accounts who needs marketing air cover, not more generic leads
- A company selling into accounts with multiple stakeholders who need consistent messaging across channels
Who needs this
Sales-led organizations with a target account list already
ABM gives that list marketing support instead of leaving reps to work it alone.
Land-and-expand B2B SaaS companies
Coordinated account engagement matters as much for expansion into existing accounts as for net-new logos.
What changes for you
- Sales spends less time explaining why a lead 'doesn't fit' - the account was chosen jointly from the start.
- Budget concentrates on accounts with real deal potential instead of spreading thin across an undifferentiated list.
- Pipeline attribution ties back to specific accounts, not anonymous form fills.
Why work with EASI7 on this
- We build the account list with sales input from day one, not after a campaign is already live and underperforming.
- We track account-level engagement, not just individual contact activity, because that is what actually predicts deal movement.
Other services in this area
Leads scored before they reach sales
Full-funnel B2B lead generation combining content, paid, and outbound - with a scoring model built in before handoff, not bolted on after.
Build demand before someone starts searching
Awareness and education campaigns that create demand for a category, ahead of the direct-response lead gen that later captures it.
LinkedIn's targeting, used properly
LinkedIn-specific lead generation combining Sales Navigator targeting, lead gen forms, organic coordination, and outreach follow-up.
Most leads aren't ready yet - that's fine
Multi-touch, behavior-triggered nurture sequences that keep not-yet-ready leads warm until they are, instead of dropping them after one or two emails.
Give sales what marketing already knows
Battle cards, case studies, and competitive positioning built for the sales team to use inside a live deal, not just for marketing to publish.
Common questions
It depends on tier. A 1:1 tier might hold a dozen high-value accounts getting genuinely bespoke treatment, while a 1:many tier can hold hundreds getting shared, segment-level messaging.
No, it works alongside it. ABM concentrates effort on named accounts worth it; broader lead generation still covers demand outside that list.
Tiering. Full 1:1 personalization is reserved for the highest-value accounts, while 1:few and 1:many tiers get segment-level personalization that still feels relevant without a bespoke asset per account.
By account engagement and pipeline attribution - multiple stakeholders engaging across channels and deals opening within the target list - not by raw lead count.
No. We can't guarantee a named account buys - that depends on their timing and budget as much as our campaign. What we can do is raise the odds of engagement and give sales visibility into which accounts are actually responding.
That's what the joint sign-off process is for. The list gets built and reviewed together on a set cadence specifically so this disagreement surfaces before launch, not after.
Have a target account list but no coordinated plan against it?
That's the gap ABM closes. We'll help you turn a spreadsheet of company names into a campaign sales actually feels supported by.
Ready to get started?
We usually reply within 24 hours.