Target the account, not just the individual
Coordinated marketing and sales plays aimed at a named list of target accounts, built and agreed jointly rather than handed off after launch.
ABM is a B2B marketing approach that targets a defined list of named accounts with coordinated, personalized campaigns across channels, rather than generating leads broadly and qualifying them afterward.
What is Account-Based Marketing (ABM)?
ABM flips the standard funnel - instead of casting wide and filtering down after the fact, we start with a short, named list of companies worth pursuing and build every campaign around getting attention inside them specifically, across ads, content, and direct outreach at once.
Skip it and sales spends real time explaining why a marketing-generated lead 'doesn't fit' - budget spreads thin across an undifferentiated list instead of concentrating on accounts with real deal potential. Sales agrees on the account list with us before the first campaign launches, not after.
It differs from broad-funnel lead generation, which starts with an audience segment and needs volume to work statistically. ABM works with a handful of named accounts and measures success by account engagement and pipeline, not lead count.
Common problems we solve
Sales works a target list alone
A sales team already has specific accounts in mind but gets generic leads instead of coordinated marketing support.
"This lead doesn't fit" pushback
Sales spends real time explaining why a marketing-generated lead isn't a fit for the accounts that actually matter.
Budget spread too thin
Spend gets divided evenly across an undifferentiated list instead of concentrating on accounts with real deal potential.
No expansion coordination
Land-and-expand accounts get the same generic treatment as net-new prospects, missing the multi-stakeholder engagement expansion needs.
Attribution stops at the form fill
Pipeline can't be traced back to a specific named account, only to an anonymous form submission.
Everything covered in this service
Target Account List Building
Firmographic and technographic account scoring, tiered into 1:1, 1:few, and 1:many treatment with sales input.
Multi-Channel Account Campaigns
Account-specific ad targeting, personalized content and landing pages, and coordinated direct outreach.
Sales & Marketing Alignment
Joint account list sign-off, a shared account planning cadence, and an SLA on account handling.
Account Engagement & Attribution
Account-level engagement scoring and pipeline attribution reported on a shared dashboard.
Our optimization framework
Select Accounts
Build the list with sales, not for sales, using firmographic, technographic, and deal-history criteria together.
Tier
Split accounts by opportunity size and effort required into 1:1, 1:few, and 1:many treatment.
Build Campaigns
Create account or segment-specific messaging and a channel plan for each tier.
Launch & Reach Out
Coordinate paid, content, and direct outreach against the list at the same time, not in sequence.
Score Engagement
Track account-level engagement - multiple contacts, multiple touches - rather than one person clicking one ad.
Review & Reallocate
Revisit the account list and tier assignments on a set cadence based on what is actually moving.
What actually changes
| Before | After |
|---|---|
| Generic leads sent to sales from an undefined segment | A named account list sales agreed to before launch |
| Sales pushes back that leads "don't fit" | Sales and marketing work the same agreed list |
| Budget spread evenly across an undifferentiated list | Budget concentrated on accounts by tier and deal potential |
| Pipeline traced only to an anonymous form fill | Pipeline attributed to a specific named account |
What we report on
Account engagement
Multi-contact, multi-touch activity tracked per account, not single-click activity.
Pipeline by account
Deals traced back to the named account and tier that produced them.
Account list coverage
Reported by tier - how much of the 1:1, 1:few, and 1:many list is actively engaged.
Tools & platforms
Industries we optimize for
Built for teams like yours
Why choose EASI7
We fix tracking before we touch results
Every engagement starts with the same audit we'd run on our own accounts, so the numbers you're optimizing against are actually true.
One accountable team, not siloed vendors
The same team that does this also owns the rest of your stack - no handoff, no blame-shifting between vendors.
Built for how AI search actually works
Everything we build is structured to be extractable by AI answer engines, not just ranked in a list of blue links.
Reporting tied to your own dashboard
Every number we report ties back to GA4/GTM events you can see directly - not a screenshot from a tool you can't independently verify.
Sales spends less time explaining why a lead "doesn't fit" when the account was chosen jointly from the start.
Related B2B Marketing & Lead Generation services
Stop Handing Sales 200 Leads to Find the Dozen That Matter
We score every lead for fit and intent before it reaches sales, so reps work leads worth their time.
B2B Marketing & Lead GenerationBuild demand before someone starts searching
Awareness and education campaigns that create demand for a category, ahead of the direct-response lead gen that later captures it.
Turn LinkedIn Form Fills Into Pipeline, Not a Spreadsheet
We pair Sales Navigator targeting with outreach follow-up, so every LinkedIn lead gets worked, not just captured.
B2B Marketing & Lead GenerationMost leads aren't ready yet - that's fine
Multi-touch, behavior-triggered nurture sequences that keep not-yet-ready leads warm until they are, instead of dropping them after one or two emails.
Give sales what marketing already knows
Battle cards, case studies, and competitive positioning built for the sales team to use inside a live deal, not just for marketing to publish.
How to engage us for this
Project-based
A defined outcome with a start and end date - an audit, a migration, a campaign build, a tracking overhaul. Fixed scope, fixed price, agreed upfront.
Ongoing retainer
Continuous management and optimization once the initial build is live - campaigns, SEO, reporting, and iteration run every month under one accountable team.
Advisory
Strategy and oversight without full delivery - we review what's already running, unblock decisions, and point an in-house or existing team in the right direction.
ABM Readiness Assessment - a free 20-question self-score across five categories that tells you honestly whether ABM is the right move right now, or what to fix first.
Common questions
It depends on tier. A 1:1 tier might hold a dozen high-value accounts getting genuinely bespoke treatment, while a 1:many tier can hold hundreds getting shared, segment-level messaging.
No, it works alongside it. ABM concentrates effort on named accounts worth it; broader lead generation still covers demand outside that list.
Tiering. Full 1:1 personalization is reserved for the highest-value accounts, while 1:few and 1:many tiers get segment-level personalization that still feels relevant without a bespoke asset per account.
By account engagement and pipeline attribution - multiple stakeholders engaging across channels and deals opening within the target list - not by raw lead count.
No. We can't guarantee a named account buys - that depends on their timing and budget as much as our campaign. What we can do is raise the odds of engagement and give sales visibility into which accounts are actually responding.
That's what the joint sign-off process is for. The list gets built and reviewed together on a set cadence specifically so this disagreement surfaces before launch, not after.
Have a target account list but no coordinated plan against it?
That's the gap ABM closes. We'll help you turn a spreadsheet of company names into a campaign sales actually feels supported by.
Ready to get started?
We usually reply within 24 hours.
Account-Based Marketing (ABM), in detail
Scope, area by area
| Area | What we deliver |
|---|---|
| Account list | A tiered list of named target accounts with documented scoring criteria |
| Campaign assets | Account or segment-specific ad creative, landing pages, and outreach sequences |
| Alignment process | A joint sales and marketing account review cadence |
| Reporting | An account engagement and pipeline attribution dashboard |
How this compares
| Account-Based Marketing | Broad-Funnel Lead Generation |
|---|---|
| Starts with a named account list | Starts with a defined audience segment |
| Success measured by account engagement and pipeline | Success measured by lead volume |
| Works with a handful of target accounts | Needs volume to work statistically |
Most B2B companies run both at once, aimed at different parts of the pipeline.