B2B

B2B Lead Generation Campaign

Multi-channel PPC strategy targeting the US market with Facebook, LinkedIn, and Google Ads working together.

250+Qualified leads

−60%CPL

15%Lead → client

A US-market B2B campaign that needed volume and quality at the same time. We split budget across Facebook, LinkedIn, and Google Ads by funnel stage, and layered a simple lead-scoring model on top so sales only saw leads worth calling.

Read the full case study for the scoring model and channel mix.

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