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B2B / SaaS

B2B Lead Generation Pipeline Build

Built a full-funnel B2B lead generation pipeline - ICP-based sourcing, LinkedIn and email outreach, and automated lead scoring - from a cold list to a sales-ready pipeline.

3.2xQualified leads
-40%Cost per lead
ScoredLead pipeline

The client had a CRM full of unqualified inbound leads and no repeatable way to generate the ones that actually converted. We rebuilt the pipeline from the top: a tighter ICP definition, sourced and verified contact lists against it, and a combined LinkedIn-plus-email outreach sequence instead of relying on inbound alone.

Every lead that replied got scored against firmographic and intent signals before it ever reached sales, so reps stopped chasing contacts who were never going to buy.

Tags: B2B Lead Generation, LinkedIn Outreach, Lead Scoring, ABM.

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