Win the map pack, not just the search results page
Google Business Profile optimisation and location-specific SEO for multi-location and local-service businesses.
Local SEO is its own discipline with its own ranking factors - proximity, Google Business Profile completeness, citation consistency, and review signals matter far more here than the factors that drive national organic rankings. Ranking on page one nationally means nothing to someone typing "near me" if your business does not appear in the map pack for their actual location.
For multi-location and local-service businesses, this compounds - each location competes independently, and inconsistent business information across the web undermines every location at once rather than just one.
Local SEO is optimising a business's Google Business Profile, citations, and location-specific pages so it appears in local map pack and near-me search results.
What we bring to this
Google Business Profile Optimisation
- Profile completeness and category selection
- Photo and post cadence
- Q&A and attribute management
Citation Building & NAP Consistency
- Consistent name, address, phone across directories
- Cleanup of duplicate or outdated listings
- Category-relevant citation sources
Review Generation & Response
- Review request workflows
- Response strategy for both positive and negative reviews
Location Page Structure & Schema
- Unique, non-duplicated content per location
- LocalBusiness schema markup
- Location-specific internal linking
Local Link Building
- Local partnership and sponsorship link opportunities
- Community and directory placements relevant to the market
Scope of work
| Area | What's included |
|---|---|
| Profile & Listings | Google Business Profile setup or audit, citation cleanup across major directories |
| On-Site | Location page structure, schema markup, and internal linking |
| Reputation | Review generation workflow and response guidelines |
| Ongoing | Monthly profile monitoring and ranking checks by location |
The engagement, step by step
Profile & Listing Audit
We check every existing listing for accuracy, duplication, and completeness across locations.
Citation Cleanup
Inconsistent or duplicate business information is corrected across directories.
Profile Optimisation
Google Business Profiles are built out fully - categories, attributes, photos, and posting cadence.
Location Page Build
Each location gets genuinely unique content and schema, not a templated page with the city name swapped.
Review Strategy
A request workflow and response approach are put in place for ongoing reputation management.
Monitoring
Rankings and profile health are tracked per location, not as a single blended average.
Where this fits
- A multi-location service business wants each location to rank in its own map pack, not just the headquarters city
- A single-location business is losing map pack visibility to competitors with more complete or more active profiles
- A franchise needs consistent, compliant location pages across dozens of markets without duplicate content issues
Who needs this
Multi-location and franchise businesses
Each location needs to be treated as its own local SEO problem, not a copy of the flagship.
Local-service businesses competing on proximity
Plumbers, clinics, and similar service categories live or die by map pack visibility.
What changes for you
- Map pack visibility improves for the specific locations targeted
- Business information becomes consistent across the directories that actually influence local rankings
- Review volume and response consistency improve, which affects both rankings and conversion
Why work with EASI7 on this
- We build genuinely unique location pages instead of a single template with the city name changed
- We track rankings per location rather than reporting a single blended number that hides underperforming markets
Other services in this area
Fix what stops a site from ranking at all
The foundation layer - crawl access, indexation, speed, and schema - that has to be right before any other SEO work can compound.
Get cited by AI, not just ranked by Google
Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) - structuring content so AI Overviews, ChatGPT, and Perplexity cite you directly instead of skipping you.
Every page optimised for the query it should win
Title tags, headers, internal linking, and content structure aligned to search intent, page by page - not applied as a template.
Authority built deliberately, not accumulated by accident
Link building and digital PR focused on relevance and editorial placement, not volume.
Hundreds of pages, one system, real quality
Template-driven page generation for long-tail keyword coverage, built to avoid the thin-content trap.
Experience, expertise, authority, and trust - demonstrated, not claimed
Content and site signals built to satisfy Google's E-E-A-T framework for competitive, expertise-driven categories.
Know exactly what's broken before you fix anything
Full technical, on-page, and off-page audits that prioritise fixes by impact instead of listing every issue.
A second opinion from someone who has run the campaigns
Fractional SEO strategy and team training for businesses that want in-house capability, not permanent dependency.
Common questions
It depends heavily on local competition, but most businesses see measurable movement within two to three months once the profile and citations are fully cleaned up and optimised.
No - map pack placement is influenced by proximity to the searcher, which we cannot control, alongside profile quality and reviews, which we can. We can guarantee the optimisation work is done correctly, not a specific position.
Yes, and each one has genuinely unique content, not a duplicated template. Near-duplicate location pages are a common reason multi-location local SEO underperforms.
Service-area businesses without a public address need a slightly different Google Business Profile setup and citation approach - it is still local SEO, but the map pack mechanics differ from a storefront business.
Both. Review count, recency, and rating factor into map pack ranking directly, and they influence whether someone who does see your listing actually calls or clicks through.
Not showing up in the map pack for your own area?
We will audit your Google Business Profile and citations to find out why before recommending anything.
Talk to us →