Win the map pack, not just the search results page
Google Business Profile optimisation and location-specific SEO for multi-location and local-service businesses.
Local SEO is optimising a business's Google Business Profile, citations, and location-specific pages so it appears in local map pack and near-me search results.
What is Local SEO?
Local SEO is a different ranking system than national organic search - it's built around your Google Business Profile, citation consistency, and location-specific pages rather than site-wide authority alone, and it decides whether you show up when someone nearby searches.
Skip it and the cost shows up as inconsistent business information across directories and location pages that read as copies of the flagship - both quietly suppress map pack visibility even when the rest of the site is well optimised.
It's different from national SEO, which chases rankings regardless of searcher location, and from a single shared locations page, which can't compete with a dedicated, unique page built for each market.
Common problems we solve
Missing from the map pack
Your business doesn't show up for near-me searches in its own service area, even when it ranks fine nationally.
Inconsistent business information
Name, address, and phone details differ across directories, confusing both customers and the systems that rank them.
Templated location pages
Every location page reads like the flagship page with the city name swapped, so none of them compete on their own.
Inconsistent review management
Reviews go unanswered or unrequested, which affects both ranking and whether someone actually calls.
Only the flagship location ranks
Multi-location businesses see one location dominate visibility while the rest stay invisible.
Duplicate or outdated listings
Old or duplicate Google Business Profile listings compete against the current one for the same search.
Everything covered in this service
Google Business Profile Optimisation
Full profile build-out - category selection, photos, posts, and Q&A management.
Citation Building & NAP Consistency
Consistent name, address, and phone across the directories that actually influence local rankings.
Review Generation & Response
A request workflow and response strategy for both positive and negative reviews.
Location Page Structure & Schema
Unique, non-duplicated content and LocalBusiness schema for every location.
Local Link Building
Local partnership, sponsorship, and directory placements relevant to each market.
Our optimization framework
Audit Listings
We check every existing listing for accuracy, duplication, and completeness across locations.
Clean Up Citations
Inconsistent or duplicate business information is corrected across directories.
Optimise Profiles
Google Business Profiles are built out fully - categories, attributes, photos, and posting cadence.
Build Location Pages
Each location gets genuinely unique content and schema, not a templated page with the city name swapped.
Set Review Strategy
A request workflow and response approach are put in place for ongoing reputation management.
Monitor Rankings
Rankings and profile health are tracked per location, not as a single blended average.
What actually changes
| Before | After |
|---|---|
| Business absent from the map pack for its own service area | Appears in map pack results for target service areas |
| NAP details differ across directories | Consistent name, address, and phone everywhere it matters |
| One flagship page reused for every location | A unique, schema-marked page for every location |
| Reviews go unanswered or unrequested | An active review request and response workflow in place |
| Duplicate or outdated GBP listings competing with each other | One clean, fully optimised profile per location |
What we report on
Map pack visibility
Tracked per location against target search terms, not as a single blended ranking.
Citation consistency
Checked across the directories that influence local rankings.
Review volume & response rate
Monitored per location alongside rating trends.
Profile engagement
Calls, direction requests, and website clicks reported straight from Google Business Profile insights.
Tools & platforms
Industries we optimize for
Built for teams like yours
Why choose EASI7
We fix tracking before we touch results
Every engagement starts with the same audit we'd run on our own accounts, so the numbers you're optimizing against are actually true.
One accountable team, not siloed vendors
The same team that does this also owns the rest of your stack - no handoff, no blame-shifting between vendors.
Built for how AI search actually works
Everything we build is structured to be extractable by AI answer engines, not just ranked in a list of blue links.
Reporting tied to your own dashboard
Every number we report ties back to GA4/GTM events you can see directly - not a screenshot from a tool you can't independently verify.
The single biggest lever in local SEO isn't more citations - it's giving every location a page that's actually its own, not a template with the city name changed.
How Local SEO connects with AI search
Local SEO ├── On-Page SEO ├── Technical SEO ├── SEO Audits └── Content Strategy
On-Page SEO
Makes sure each location page is structured and worded to match local search intent once it exists.
Technical SEO
Makes sure location pages are crawlable and indexed before they can compete in the map pack.
SEO Audits
Establishes the baseline local ranking and profile health before optimisation work starts.
Content Strategy
Decides what makes each location page genuinely unique instead of a duplicated template.
Related SEO services
Fix what stops a site from ranking at all
Fix the crawl, indexation, speed, and schema issues that quietly cap your rankings before any other SEO work can pay off.
AI SEOGet cited by AI answers, not just ranked in search
We structure your content so AI Overviews, ChatGPT, and Perplexity cite your business directly, instead of skipping it for a source that's easier to extract.
On-Page SEO Services
Optimize every page for better visibility, relevance, and conversions.
Authority built deliberately, not accumulated by accident
Link building and digital PR focused on relevance and editorial placement, not volume.
Programmatic SEOHundreds of pages, one system, real quality
Template-driven page generation for long-tail keyword coverage, built to avoid the thin-content trap.
Prove Your Expertise So Google (and Readers) Actually Trust It
We build the author credentials, first-hand detail, and sourcing that make your content read as genuinely expert - not just correct.
SEO AuditsKnow exactly what's broken before you fix anything
Full technical, on-page, and off-page audits that prioritise fixes by impact instead of listing every issue.
A second opinion from someone who has run the campaigns
Fractional SEO strategy and team training for businesses that want in-house capability, not permanent dependency.
How to engage us for this
Project-based
A defined outcome with a start and end date - an audit, a migration, a campaign build, a tracking overhaul. Fixed scope, fixed price, agreed upfront.
Ongoing retainer
Continuous management and optimization once the initial build is live - campaigns, SEO, reporting, and iteration run every month under one accountable team.
Advisory
Strategy and oversight without full delivery - we review what's already running, unblock decisions, and point an in-house or existing team in the right direction.
Common questions
It depends heavily on local competition, but most businesses see measurable movement within two to three months once the profile and citations are fully cleaned up and optimised.
No - map pack placement is influenced by proximity to the searcher, which we cannot control, alongside profile quality and reviews, which we can. We can guarantee the optimisation work is done correctly, not a specific position.
Yes, and each one has genuinely unique content, not a duplicated template. Near-duplicate location pages are a common reason multi-location local SEO underperforms.
Service-area businesses without a public address need a slightly different Google Business Profile setup and citation approach - it is still local SEO, but the map pack mechanics differ from a storefront business.
Both. Review count, recency, and rating factor into map pack ranking directly, and they influence whether someone who does see your listing actually calls or clicks through.
Not showing up in the map pack for your own area?
We will audit your Google Business Profile and citations to find out why before recommending anything.
Ready to get started?
We usually reply within 24 hours.
Local SEO, in detail
Scope, area by area
| Area | What we deliver |
|---|---|
| Profile & Listings | Google Business Profile setup or audit, citation cleanup across major directories |
| On-Site | Location page structure, schema markup, and internal linking |
| Reputation | Review generation workflow and response guidelines |
| Ongoing | Monthly profile monitoring and ranking checks by location |