Ecommerce SEO for a Multi-Category Store

Faceted filters were generating thousands of near-duplicate, low-value URLs that were eating the crawl budget Google should have spent on actual product and category pages. We rebuilt the filtering logic to stop generating indexable duplicates, cleaned up canonical tags, and standardised Product and BreadcrumbList schema across every template.

Category pages got unique, keyword-mapped copy instead of the single shared boilerplate paragraph they'd all been running - the biggest single driver of the traffic gain.

Tags: Technical SEO, Ecommerce, Structured Data, Crawl Budget.