One Video That Finally Explains What You Actually Do
Explainer videos that turn a complex product into a script anyone understands in one watch.
An explainer video is a short, scripted video - usually animated, sometimes live-action - that reduces a product or service down to the one problem it solves and how, built to be understood in a single watch.
What is Explainer Videos?
An explainer video is a short, scripted video - usually animated, sometimes live-action - that reduces a product or service down to the one problem it solves and how, built to be understood in a single watch.
Skip the single-problem discipline and the brief drifts into a feature list: a ninety-second script trying to cover onboarding, pricing, and three feature sets loses the one thing that made it worth watching, a single, clearly resolved idea. We write and test the script before a single frame gets animated, because a weak script animated well is still a weak explainer.
It's different from a product video, which typically shows a specific feature or workflow in more depth, and from motion graphics, which is the animation technique rather than the script-first process behind an explainer.
Common problems we solve
Feature-list scripts
A brief that tries to cover onboarding, pricing, and three feature sets in ninety seconds.
Nothing resolved clearly
The video mentions everything and demonstrates nothing clearly.
No sound-off version
The explainer relies on the viewer having sound on, losing autoplay viewers instantly.
One cut reused everywhere
The same length and format run on landing page, ad, and social placements alike.
Animation before the script is right
Production starts before the script is tested, so a weak script gets animated well and still fails.
Everything covered in this service
Script & Story Development
A one-problem-one-resolution script structure with revisions scoped before production starts.
Production
Animated or live-action production, whichever carries the message better, with style frames approved first.
Voiceover & Sound
Voiceover casting matched to brand tone, directed during recording, plus sound design that supports pacing.
Platform Delivery
Length variants and captioned versions built for landing page, ad, and social placements.
Our optimization framework
Frame Problem
We identify the one problem the video needs to resolve, rather than starting from a feature list.
Develop Script
A script is written and reviewed against that single problem before any visual work begins.
Storyboard
Key frames are approved so the visual direction is confirmed before full production time is spent on it.
Produce
Animation or live-action filming proceeds against the approved script and storyboard.
Record Voiceover
Voiceover is recorded and directed against the finished edit timing, then sound design is layered in.
Cut for Platform
The master edit is trimmed and captioned into the length and format each placement actually needs.
What actually changes
| Before | After |
|---|---|
| Script tries to cover every feature | Script resolves one problem clearly |
| One long cut reused everywhere | Length matches what the platform placement needs |
| Relies on the viewer having sound on | Captioned for sound-off viewing by default |
| Storyboard skipped, straight to full animation | Style frames approved before full production time is spent |
What we report on
Comprehension after one watch
Checked by whether a first-time viewer can describe what the product does in their own words.
Platform coverage
Reported by placement - landing page, ad, social - confirming each has a length and caption format built for it.
Script-to-production efficiency
Tracked against how much gets resolved at script and storyboard stage versus re-cut after production.
Tools & platforms
Industries we optimize for
Built for teams like yours
Why choose EASI7
We fix tracking before we touch results
Every engagement starts with the same audit we'd run on our own accounts, so the numbers you're optimizing against are actually true.
One accountable team, not siloed vendors
The same team that does this also owns the rest of your stack - no handoff, no blame-shifting between vendors.
Built for how AI search actually works
Everything we build is structured to be extractable by AI answer engines, not just ranked in a list of blue links.
Reporting tied to your own dashboard
Every number we report ties back to GA4/GTM events you can see directly - not a screenshot from a tool you can't independently verify.
Related SEO services
Show Your Product Doing The Thing It's Actually Good At
Product videos built around a real use case and outcome, not a feature list nobody asked for.
Built for sound-off, thumb-stopping viewing
Social media video production optimised for short attention spans and native platform formats.
Motion That Clarifies Instead of Just Decorating
Motion graphics built to make data, brand, and interface moments clearer, not just busier.
Video & MotionTurn Raw Footage Into Something Worth Publishing
Editing that handles pacing, colour, sound, and structure so your footage feels professional.
When live-action isn't the right format
2D and simple 3D animation for concepts that live-action video can't easily show.
How to engage us for this
Project-based
A defined outcome with a start and end date - an audit, a migration, a campaign build, a tracking overhaul. Fixed scope, fixed price, agreed upfront.
Ongoing retainer
Continuous management and optimization once the initial build is live - campaigns, SEO, reporting, and iteration run every month under one accountable team.
Advisory
Strategy and oversight without full delivery - we review what's already running, unblock decisions, and point an in-house or existing team in the right direction.
Common questions
Most work best between 60 and 90 seconds - long enough to explain one problem and its resolution, short enough that a visitor actually finishes it. Longer versions can exist for a dedicated landing page, but they are usually a variant, not the primary cut.
It depends on what the video needs to show. Abstract processes, software interfaces, and future-state products are usually easier and cheaper to animate clearly. Physical products, real environments, and human testimony are usually better served by live-action.
We write it, based on discovery with your team. A script written without understanding what the product actually does for a specific user tends to default to a feature list, which is the exact failure mode we're trying to avoid.
No - conversion depends on where the video sits, what it's competing with on the page, and how well the offer matches who's watching. What we can guarantee is that the video will clearly communicate the one thing it's meant to communicate, which is the precondition for it helping conversion at all.
Usually yes. A website explainer can assume a visitor arrived with some intent and sound may be on. A social cutdown needs to work sound-off, vertically, and make its point faster before someone scrolls past.
Struggling to explain what your product does in one sentence?
We'll help you find the one problem worth explaining, then build the script and video around it.
Ready to get started?
We usually reply within 24 hours.
Explainer Videos, in detail
Scope, area by area
| Area | What we deliver |
|---|---|
| Script | Final voiceover script with pacing notes, reviewed and approved before production |
| Storyboard | Frame-by-frame storyboard or style frames for sign-off before full production |
| Master Video | Full-length master edit at production quality |
| Platform Variants | Trimmed and captioned versions sized for the specific placements the video runs in |
How this compares
| Problem-First Explainer | Feature-Tour Explainer |
|---|---|
| Script resolves one problem clearly | Script tries to cover every feature |
| Length matches what the platform placement needs | One long cut reused everywhere |
| Captioned for sound-off viewing by default | Relies on the viewer having sound on |
Both approaches can look equally polished - the difference shows up in whether a first-time viewer can repeat back what the product does.