Web Optimization

A site that stays fast, secure, and online

Speed, Core Web Vitals, security, and ongoing maintenance - the unglamorous work that keeps a site performing after launch.

A launched site is not a finished site. Platforms release updates, plugins go unmaintained, content ages, and Core Web Vitals scores drift as pages accumulate more scripts and images over time - all quietly, without anyone noticing until traffic or conversions start slipping.

We treat this as ongoing infrastructure rather than a one-time launch task. Speed and Core Web Vitals get monitored against the three metrics Google actually measures - not generic speed advice - because fixing the wrong bottleneck doesn't move the numbers that matter. Security and maintenance follow the same logic: most compromises exploit known, unpatched vulnerabilities, so staying current is most of the defence.

If a site hasn't had a technical health check in the last six months, it's worth assuming something has quietly degraded - that's true more often than not.

Relevant industries
E-CommerceB2B & SaaS
FAQs

Common questions

At minimum quarterly, though sites with frequent content updates or plugin changes benefit from monthly monitoring since degradation tends to happen gradually and unnoticed.

This is common - added plugins, images, and tracking scripts accumulate over time without anyone reviewing the cumulative impact. Regular audits catch this before it affects rankings or conversion.

They're a confirmed, if modest, ranking factor - but the bigger impact is usually on conversion, since slow or unstable pages lose visitors before they ever see your offer.

No - rankings and conversion depend on factors beyond technical performance, including content, offer, and competition, none of which this work directly controls. What we can guarantee is that the specific technical issues we find get fixed, and that removes a real barrier without us promising an outcome we don't own.

This covers the technical health of an existing site - speed, Core Web Vitals, mobile performance, security, and maintenance. It does not include content strategy, new feature development, or a redesign, though we'll flag when an issue actually needs one of those instead of a technical fix.

Most sites benefit from starting wherever the pain is most visible - often speed or security - and expanding from there. The five areas overlap in practice, but there's no requirement to take all of them at once.

When did you last check your Core Web Vitals?

Most sites degrade quietly after launch. A quick audit tells you exactly where.

Get a site audit →

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Web Optimization