Fix what stops a site from ranking at all
Fix the crawl, indexation, speed, and schema issues that quietly cap your rankings before any other SEO work can pay off.
Technical SEO is the set of fixes to a site's crawlability, indexation, speed, and markup that determine whether search engines and AI systems can access, understand, and rank its pages at all.
What is Technical SEO?
Technical SEO is the set of fixes to a site's crawlability, indexation, speed, and markup that determine whether search engines and AI systems can access, understand, and rank its pages at all. Most technical problems are invisible from the front end - a page can look complete and still be unreadable to a crawler, excluded from the index, or too slow to rank.
Skipping it is expensive in a way that doesn't show up immediately - content and link-building investment quietly underperforms while a robots.txt error or a broken canonical tag keeps pages out of search results, and the damage compounds as the site scales.
It's different from on-page SEO, which optimises what's already indexed to match search intent, and off-page SEO, which builds authority through links. Technical SEO is the foundation that decides whether either of those gets the chance to work.
Common problems we solve
Pages excluded from the index
A canonical or robots.txt error is quietly keeping otherwise-good pages out of search results.
Crawl budget wasted
Search engines spend limited crawl time on duplicate or low-value URLs instead of pages that matter.
Weak Core Web Vitals
Slow load times and layout instability cap rankings regardless of how good the content is.
Missing structured data
Pages lack the schema markup search engines and AI crawlers need to understand what they are.
Content investment underperforming
Content and link work quietly underperforms because a technical issue is capping it.
AI crawlers blocked or confused
AI bots can't reliably access or parse key pages, cutting them out of AI-generated answers.
Everything covered in this service
Crawl & Indexation
Crawl budget analysis, robots.txt and sitemap review, orphaned page detection, and canonical tag audits.
Site Speed & Core Web Vitals
LCP, INP, and CLS diagnostics with image, asset, and render-blocking resource fixes.
Structured Data & Schema
FAQ, HowTo, Article, Product, and organisation-level schema, validated against crawler requirements.
Site Architecture
URL structure, internal linking depth, and pagination or faceted navigation handling.
AI Crawler Access
AI bot access review (GPTBot, ClaudeBot, and others) plus llms.txt and machine-readability checks.
Our optimization framework
Audit
We crawl the entire site the way a search engine would, capturing crawl errors, indexation status, and structural issues before recommending anything.
Prioritise
Findings are ranked by how much organic potential each one is actually costing, not by how many issues exist in a category.
Fix
We implement fixes directly or hand off a developer-ready spec, depending on how your team is set up.
Markup
Structured data is added for the page types that benefit most - product, article, FAQ, and organisation-level entity markup.
Verify
We re-crawl after deployment to confirm fixes actually resolved, not just that code shipped.
Monitor
Recurring crawls flag regressions before they erode months of ranking progress.
What actually changes
| Before | After |
|---|---|
| Pages silently drop out of the index | Indexation status monitored and fixed proactively |
| Broken canonical tags splitting ranking signals | Clean canonical structure consolidating signals to one URL |
| Core Web Vitals failing on mobile templates | LCP, INP, and CLS within passing thresholds |
| No structured data on key pages | Schema markup implemented and validated in Search Console |
| AI crawlers blocked or unable to parse pages | AI bot access verified across priority pages |
What we report on
Indexation rate
Tracked as the share of priority pages actually indexed, not just submitted.
Core Web Vitals
Measured per template type against passing thresholds.
Crawl efficiency
Reported by how much crawl budget reaches pages that matter versus low-value URLs.
Structured data coverage
Tracked by page type and validated in Search Console.
Tools & platforms
Industries we optimize for
Built for teams like yours
Why choose EASI7
We fix tracking before we touch results
Every engagement starts with the same audit we'd run on our own accounts, so the numbers you're optimizing against are actually true.
One accountable team, not siloed vendors
The same team that does this also owns the rest of your stack - no handoff, no blame-shifting between vendors.
Built for how AI search actually works
Everything we build is structured to be extractable by AI answer engines, not just ranked in a list of blue links.
Reporting tied to your own dashboard
Every number we report ties back to GA4/GTM events you can see directly - not a screenshot from a tool you can't independently verify.
How Technical SEO connects with AI search
Technical SEO ├── On-Page SEO ├── Off-Page SEO ├── AI SEO └── E-E-A-T & Content Strategy
On-Page SEO
Builds on a crawlable, indexed foundation to make each page rank for the right search intent.
Off-Page SEO
Authority signals only compound once the technical foundation lets search engines credit them to the right page.
AI SEO
Extends the same crawl-and-parse requirements to how AI systems access and cite your pages.
E-E-A-T & Content Strategy
Depends on pages being crawlable and indexed before trust signals can be evaluated at all.
Related SEO services
Get cited by AI answers, not just ranked in search
We structure your content so AI Overviews, ChatGPT, and Perplexity cite your business directly, instead of skipping it for a source that's easier to extract.
On-Page SEO Services
Optimize every page for better visibility, relevance, and conversions.
Authority built deliberately, not accumulated by accident
Link building and digital PR focused on relevance and editorial placement, not volume.
Local SEOWin the map pack, not just the search results page
Google Business Profile optimisation and location-specific SEO for multi-location and local-service businesses.
Hundreds of pages, one system, real quality
Template-driven page generation for long-tail keyword coverage, built to avoid the thin-content trap.
Prove Your Expertise So Google (and Readers) Actually Trust It
We build the author credentials, first-hand detail, and sourcing that make your content read as genuinely expert - not just correct.
SEO AuditsKnow exactly what's broken before you fix anything
Full technical, on-page, and off-page audits that prioritise fixes by impact instead of listing every issue.
A second opinion from someone who has run the campaigns
Fractional SEO strategy and team training for businesses that want in-house capability, not permanent dependency.
How to engage us for this
Project-based
A defined outcome with a start and end date - an audit, a migration, a campaign build, a tracking overhaul. Fixed scope, fixed price, agreed upfront.
Ongoing retainer
Continuous management and optimization once the initial build is live - campaigns, SEO, reporting, and iteration run every month under one accountable team.
Advisory
Strategy and oversight without full delivery - we review what's already running, unblock decisions, and point an in-house or existing team in the right direction.
Common questions
An audit will tell you, but a fast signal is this - if pages with genuinely good content aren't ranking or aren't even indexed, that points to technical. If pages are indexed and ranking but just not for the right terms, that's a content or intent problem.
It removes a ceiling, but it isn't a ranking strategy on its own. Technical SEO makes a page eligible to rank for what it deserves to rank for - it doesn't create authority or relevance that isn't already there.
Re-crawling and re-indexing can happen within days to a couple of weeks depending on your site's crawl frequency. The ranking impact, if the fix removed a real constraint, is usually visible within four to eight weeks.
It depends on the platform and the fix. Some changes (schema, sitemaps, robots.txt) we can implement directly. Structural changes to templates usually require your development team, and we hand off a clear spec rather than a vague recommendation.
The initial fix is a project. But sites change - new pages, new templates, platform updates - and each of those can reintroduce technical issues, so most clients keep a lighter recurring check in place rather than rediscovering problems eight months later.
Not sure if your problem is technical?
A short crawl is usually enough to tell you. We'll show you what's actually blocking your pages before recommending anything.
Ready to get started?
We usually reply within 24 hours.
Technical SEO, in detail
Scope, area by area
| Area | What we deliver |
|---|---|
| Crawl & Indexation | Full site crawl, indexation status report, fix list for excluded or misconfigured pages |
| Performance | Core Web Vitals report per template type, with prioritised remediation |
| Structured Data | Schema implementation across priority page types, validated in Search Console |
| Architecture | Internal linking and URL structure recommendations, sequenced by effort and impact |
How this compares
| With a Fixed Technical Foundation | Without One |
|---|---|
| Pages are consistently crawled and indexed | Pages silently drop out of the index with no alert |
| Content and link investment compounds | Content and link work underperforms for unclear reasons |
| Site is readable by AI crawlers and assistants | AI systems can't reliably access or parse key pages |
Technical SEO doesn't replace content or authority work - it determines whether that work is even given the chance to rank.