Paid Marketing

Capture demand that already exists

Search, social, and display campaigns built around high-intent targeting and disciplined bidding, not broad-match guesswork.

Paid marketing spend gets wasted in predictable ways - broad targeting turned on too early, budget spread evenly across channels regardless of what's working, and campaigns left running unreviewed for months. We run paid media as an ongoing discipline, not a launch-and-leave campaign: accounts structured around how buyers actually search and scroll, reviewed weekly, with budget moving toward what the data supports.

Google, Meta, and LinkedIn each reward different account structures and testing cadences, so we run each on its own logic instead of one playbook copy-pasted across all three. Below is the full paid mix - search intent capture, social audience-building, and the display and retargeting layers that keep you present from first click to eventual conversion.

Ways of working

How to engage us for this

FAQs

Common questions

It depends on the channel and competitiveness of your keywords, but we generally want enough monthly spend to reach statistical significance for testing within a few weeks - for Google Search in most categories, that's a minimum of roughly ₹50,000-1,00,000/month.

Google Search for capturing existing demand, Meta for broader reach and retargeting, LinkedIn for precise B2B targeting at a higher cost per click. Most businesses start with one or two, not all three at once.

Initial data within one to two weeks, but reliable optimisation decisions need enough conversion volume to trust - usually three to four weeks before we'd recommend major budget changes.

Media management is the core of this service - account structure, targeting, bidding, and optimisation. Ad creative production and landing page builds are typically scoped separately, though we flag it clearly when a landing page is actively holding back conversion rate, since that affects paid performance directly.

No - final CPL and ROAS depend on your offer, pricing, market competition, and your own site's conversion rate, none of which media buying controls on its own. What we control is account structure, targeting precision, and bid strategy, and we report honestly when something outside the media plan is setting the ceiling.

Get in touch

Already running Google Ads but not happy with CPL?

We'll audit your account structure and targeting before touching your budget.

0+ Years in market
0+ Engagements delivered
Avg. traffic growth
0% Avg. CPL reduction

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