The channel you already own

There's no strict minimum, but automation flows pay off fastest with at least a few hundred active subscribers. Below that, the priority is usually list growth first.

Not if they're triggered by real behaviour and timed sensibly - a welcome email the moment someone signs up feels more relevant than a manual one sent three days later, not less personal.

Yes, entirely - cold email is about reaching people who haven't opted in, which means deliverability fundamentals (domain warming, SPF/DKIM/DMARC) matter far more than for a list that already knows you.

There's no universal cadence - it depends on how much genuinely useful content or offer volume you have, not a rule like 'once a week.' The better question is whether each send has a real reason to exist. Automated flows run on their own trigger logic regardless of how often you send campaigns.

Both, depending on what's needed. Automation flows and drip sequences are mostly systems work - logic, timing, segmentation - but the copy inside them still has to sound like a person wrote it, so we handle that too rather than handing back an empty template.

No one can guarantee inbox placement - mailbox providers make that call using signals we don't fully control, and it can shift after a change on their end that has nothing to do with your sending practices. What we can do is get every deliverability fundamental right - authentication, list hygiene, sending reputation, engagement patterns - which is what actually moves the odds.

We don't manage your product catalogue feed or handle transactional emails like order confirmations and password resets - those usually sit with your dev or ops team and a different tool. We focus on the marketing and lifecycle side: campaigns, automation, drips, newsletters, and cold outreach.