One Accountable Team for Every Paid Platform You Run
One team owns your Google, Meta, and LinkedIn accounts end to end, so budget goes where it's actually working.
PPC management is running paid search and social accounts - structure, bidding, budget, and reporting - across every platform under one accountable owner instead of siloed, platform-by-platform vendors.
What is PPC Management?
PPC management is running paid search and social accounts - structure, bidding, budget, and reporting - across every platform under one accountable owner instead of siloed, platform-by-platform vendors. Budget moves toward what's actually working across the whole account, not toward whichever platform's manager is in the room advocating for it.
Fragmented management costs more than it looks like - Google gets optimised in isolation from Meta, budget decisions get made on partial data, and reporting happily gives each platform full credit for the same lead that actually touched two or three before it converted.
It's different from managing a single platform like Google Ads or Facebook Ads in isolation - PPC management is specifically the cross-platform ownership layer that ties those individual channels together.
Common problems we solve
No single owner across platforms
Google, Meta, and LinkedIn each have a different manager, so nobody sees the full picture.
Budget decisions on partial data
Reallocation happens platform by platform instead of against the combined result.
Duplicate credit for the same lead
Each platform report claims the conversion, and nobody can tell which one actually earned it.
Inconsistent account hygiene
Naming and tracking conventions differ across platforms, making performance hard to compare.
Conflicting reports from different managers
Every vendor's numbers tell a different story about what is actually working.
Everything covered in this service
Multi-Platform Structure
Account structure and hygiene audits across Google, Meta, and LinkedIn with consistent naming conventions.
Bid Management
Cross-platform bid strategy aligned to shared goals, with platform-specific tactics applied within one plan.
Budget Pacing
Weekly reallocation based on cross-platform performance, concentrated on what the combined data supports.
Unified Reporting
Single reporting view across platforms with attribution that accounts for the real multi-touch path.
Our optimization framework
Audit
Every active account is reviewed for structure and hygiene before any budget decision is made.
Standardise Tracking
Conversion tracking and naming conventions are standardised so performance is comparable across platforms.
Set Strategy
A cross-platform plan sets how budget should move based on combined performance, not platform-by-platform advocacy.
Optimise
Bids, budgets, and targeting are reviewed weekly across every platform in the same sitting.
Report
One report shows the full picture, including how leads actually moved across platforms before converting.
Review Mix
Platform mix itself gets reassessed periodically, since what worked last quarter may not deserve the same budget split now.
What actually changes
| Before | After |
|---|---|
| Each platform optimised in isolation from the others | One team sees the full cross-platform picture |
| Budget defended by whichever manager is in the room | Budget moves toward what the combined data supports |
| Multiple reports that each claim credit for the same lead | One unified report, one attribution view |
| Naming and tracking conventions differ by platform | Standardised conventions make performance directly comparable |
What we report on
Blended cost per lead
Tracked against your baseline from month one across the full platform mix.
Cross-platform budget allocation
Reported by how spend shifted toward what the combined data actually supported.
Account hygiene fixes
Tracked as issues resolved across every platform under management.
Attribution accuracy
Measured by how much double-counted credit was removed from platform-level reporting.
Tools & platforms
Industries we optimize for
Built for teams like yours
Why choose EASI7
We fix tracking before we touch results
Every engagement starts with the same audit we'd run on our own accounts, so the numbers you're optimizing against are actually true.
One accountable team, not siloed vendors
The same team that does this also owns the rest of your stack - no handoff, no blame-shifting between vendors.
Built for how AI search actually works
Everything we build is structured to be extractable by AI answer engines, not just ranked in a list of blue links.
Reporting tied to your own dashboard
Every number we report ties back to GA4/GTM events you can see directly - not a screenshot from a tool you can't independently verify.
Related Paid Marketing services
Stop Wasting Ad Spend on Clicks That Were Never Going to Convert
We build Google Ads accounts that spend on buyers ready to convert, not on guesswork.
Meta AdsMeta campaign buying, built for ROAS not reach
Facebook and Instagram ad buying focused on bidding strategy, budget pacing, and creative testing velocity.
The highest-CPC platform, spent with precision
LinkedIn campaign management for B2B - targeting precise enough to justify the cost per click.
Awareness spend that still gets measured properly
Google Display Network and programmatic campaigns for upper-funnel reach, tracked against downstream conversion.
Bring back the visitors who almost converted
Retargeting campaigns segmented by intent signal, not one generic "everyone who visited" audience.
How to engage us for this
Project-based
A defined outcome with a start and end date - an audit, a migration, a campaign build, a tracking overhaul. Fixed scope, fixed price, agreed upfront.
Ongoing retainer
Continuous management and optimization once the initial build is live - campaigns, SEO, reporting, and iteration run every month under one accountable team.
Advisory
Strategy and oversight without full delivery - we review what's already running, unblock decisions, and point an in-house or existing team in the right direction.
Common questions
Most clients consolidate under one team rather than layering on top, since the core problem is usually fragmented ownership, not a lack of platform expertise.
No - blended CPL depends on your offer and conversion rate as well as media management. What we guarantee is a single accountable view of performance and budget decisions based on the full picture instead of one platform's partial data.
We build one reporting view that accounts for a lead's actual path across platforms, rather than letting each platform's own dashboard claim full credit for the same conversion.
Google, Meta, and LinkedIn are the core mix for most clients. Other platforms can be added if they are already part of your paid strategy.
Not necessarily - the value is in eliminating the coordination gap between specialists, not in reducing headcount. For accounts big enough to run on multiple platforms, that gap is usually costing more than a single-owner structure would.
Weekly for optimisation purposes internally; most clients get a formal combined report on a monthly cadence, with ad hoc updates for anything material in between.
Getting different stories from different platform managers?
We'll build one accountable view of your paid accounts before recommending any budget changes.
Ready to get started?
We usually reply within 24 hours.
PPC Management, in detail
Scope, area by area
| Area | What we deliver |
|---|---|
| Structure | Account audit and hygiene fixes across every active platform |
| Bidding & Budget | Cross-platform bid strategy and weekly reallocation |
| Reporting | Unified dashboard covering all platforms under management |
How this compares
| Single-Owner Account | Siloed Vendors |
|---|---|
| One team sees the full cross-platform picture | Each platform optimised in isolation from the others |
| Budget moves toward what the combined data supports | Budget defended by whichever manager is in the room |
| One unified report, one attribution view | Multiple reports that each claim credit for the same lead |