Full-account management, not campaign babysitting
End-to-end paid search and social account management - structure, bidding, creative, and reporting under one owner.
Where this usually breaks down
Fragmented PPC management - a different vendor or freelancer per platform - makes it nobody's job to see the whole account picture. Google gets optimised in isolation from Meta, budget reallocation decisions get made on partial data, and by the time anyone produces a combined report, the numbers are already a month stale and nobody agrees on which platform actually drove the result.
The cost isn't just inefficiency, it's blind spots. A lead that converts might have touched Google Search and then a Meta retargeting ad before converting, and vendor-siloed reporting will happily give each platform full credit for the same lead.
What this service actually solves
PPC management as a single, accountable function means one team owns account structure, bid management, budget pacing, and reporting across every platform in the mix. Budget moves toward what's actually working across the whole account, not toward whichever platform's manager is in the room advocating for it.
PPC management is running paid search and social accounts - structure, bidding, budget, and reporting - across every platform under one accountable owner instead of siloed, platform-by-platform vendors.
How we run it
We start by auditing every active account for structure and hygiene issues before touching budget, since a reallocation decision built on a messy account just moves the mess around. From there, bid management and pacing are reviewed weekly across all platforms together, and reporting is unified into one view so a lead's actual path, not just its last-click platform, is visible before anyone claims credit for it.
Capabilities & deliverables
Multi-Platform Structure
- Account structure and hygiene audits across Google, Meta, and LinkedIn
- Consistent naming and tracking conventions
Bid Management
- Cross-platform bid strategy aligned to shared goals
- Platform-specific tactics applied within one overall plan
Budget Pacing
- Weekly reallocation based on cross-platform performance
- Spend concentrated on what the combined data supports
Unified Reporting
- Single reporting view across platforms
- Attribution that accounts for a lead's actual multi-touch path
What's in scope, area by area
| Area | What we deliver |
|---|---|
| Structure | Account audit and hygiene fixes across every active platform |
| Bidding & Budget | Cross-platform bid strategy and weekly reallocation |
| Reporting | Unified dashboard covering all platforms under management |
How an engagement runs
Cross-Platform Audit
Every active account is reviewed for structure and hygiene before any budget decision is made.
Unified Tracking Setup
Conversion tracking and naming conventions are standardised so performance is comparable across platforms.
Bid & Budget Strategy
A cross-platform plan sets how budget should move based on combined performance, not platform-by-platform advocacy.
Weekly Optimisation
Bids, budgets, and targeting are reviewed weekly across every platform in the same sitting.
Unified Reporting
One report shows the full picture, including how leads actually moved across platforms before converting.
Quarterly Strategy Review
Platform mix itself gets reassessed periodically, since what worked last quarter may not deserve the same budget split now.
How this compares
| Single-Owner Account | Siloed Vendors |
|---|---|
| One team sees the full cross-platform picture | Each platform optimised in isolation from the others |
| Budget moves toward what the combined data supports | Budget defended by whichever manager is in the room |
| One unified report, one attribution view | Multiple reports that each claim credit for the same lead |
What this changes for the business
- Budget reallocation decisions are based on the full cross-platform picture, not one platform's partial view
- Reporting stops double-counting leads that touched more than one platform before converting
- Account hygiene issues get caught once, across every platform, instead of platform by platform
Who needs this
Businesses running multiple paid platforms with separate vendors
If Google, Meta, and LinkedIn each have a different manager, nobody currently owns the combined result.
Teams that get conflicting reports from different platform managers
When every vendor's report claims the lead, the numbers need a single, accountable owner.
Related work
We're still building out published proof for this specific service — ask us directly and we'll walk through relevant examples.
Common questions
Most clients consolidate under one team rather than layering on top, since the core problem is usually fragmented ownership, not a lack of platform expertise.
No - blended CPL depends on your offer and conversion rate as well as media management. What we guarantee is a single accountable view of performance and budget decisions based on the full picture instead of one platform's partial data.
We build one reporting view that accounts for a lead's actual path across platforms, rather than letting each platform's own dashboard claim full credit for the same conversion.
Google, Meta, and LinkedIn are the core mix for most clients. Other platforms can be added if they are already part of your paid strategy.
Not necessarily - the value is in eliminating the coordination gap between specialists, not in reducing headcount. For accounts big enough to run on multiple platforms, that gap is usually costing more than a single-owner structure would.
Weekly for optimisation purposes internally; most clients get a formal combined report on a monthly cadence, with ad hoc updates for anything material in between.
Getting different stories from different platform managers?
We'll build one accountable view of your paid accounts before recommending any budget changes.
Ready to get started?
We usually reply within 24 hours.