Know exactly what's broken before you fix anything
Full technical, on-page, and off-page audits that prioritise fixes by impact instead of listing every issue.
An SEO audit is a full technical, on-page, and off-page review that identifies what is limiting organic performance and ranks the fixes by actual impact.
What is SEO Audits?
An SEO audit is a full review of a site's technical health, on-page content, and off-page authority, ending in a single ranked list of what to fix first rather than a raw catalogue of every issue a tool could flag.
Skipping the prioritisation step is the real cost of most audits - a findings document with no ranking leaves the team guessing which layer, technical, content, or authority, is actually holding organic performance back, so effort goes to whatever seems most fixable rather than what matters most.
It's different from a single-tool crawl report, which flags issues without context, and from ongoing SEO management, which executes fixes - an audit's job is to establish the factual baseline and the order of operations before any of that work starts.
Common problems we solve
Flat or declining organic traffic
The site isn't clear on which layer, technical, content, or authority, is actually the constraint.
A findings document nobody can act on
Previous audits list every issue a tool could find with no sense of what actually matters.
No pre-migration baseline
A site heading into a migration has no factual record of current rankings and technical health to protect.
Unverified new-engagement scope
A business evaluating a new SEO engagement has no objective baseline to size the work against.
Fixes attempted out of order
Dependencies between issues get missed, so effort is wasted implementing something before its prerequisite.
Everything covered in this service
Crawl & Indexation Analysis
A full site crawl for errors and blockers, checked against Search Console indexation data.
Core Web Vitals & Technical Health
Page speed, rendering, mobile usability, and structured data diagnostics.
Content & Keyword Gap Analysis
Content depth benchmarked against competitors, with intent mismatches flagged on priority pages.
Backlink Profile Review
Link relevance and risk assessment alongside a competitor gap analysis.
Prioritised Fix Roadmap
Every issue ranked by estimated organic impact and sequenced to account for dependencies.
Our optimization framework
Collect Data
We crawl the site and pull data from Search Console and analytics to establish a factual baseline.
Analyse Technical
Crawl errors, indexation gaps, speed issues, and schema problems are identified and scored by impact.
Analyse Content
Priority pages are checked against what is currently ranking for intent match and depth.
Analyse Backlinks
The link profile is reviewed for relevance, risk, and gaps against real competitors.
Build Roadmap
Every finding is ranked by estimated impact and sequenced into a fix order that accounts for dependencies.
Walk Through Findings
We walk through the roadmap with your team so the reasoning behind the priority order is clear, not just the list.
What actually changes
| Before | After |
|---|---|
| A list of every issue a tool could flag, unranked | One sequenced roadmap ranked by estimated organic impact |
| No clarity on which SEO layer is the real constraint | A factual baseline showing exactly where the constraint sits |
| Fixes attempted in whatever order seems easiest | Fixes sequenced to respect real dependencies between them |
| A migration planned with no pre-migration baseline | A documented baseline protecting rankings through the migration |
| A new engagement scoped on guesswork | A new engagement scoped against an objective, documented baseline |
What we report on
Prioritised issue count
Reported by impact tier, not padded with a raw total of every flagged item.
Technical health baseline
Crawl errors, indexation status, and Core Web Vitals recorded as a factual starting point.
Content & backlink gaps
Benchmarked against real competitors, not a generic industry average.
Roadmap progress
Tracked against the fix sequence once implementation begins, whoever executes it.
Tools & platforms
Industries we optimize for
Built for teams like yours
Why choose EASI7
We fix tracking before we touch results
Every engagement starts with the same audit we'd run on our own accounts, so the numbers you're optimizing against are actually true.
One accountable team, not siloed vendors
The same team that does this also owns the rest of your stack - no handoff, no blame-shifting between vendors.
Built for how AI search actually works
Everything we build is structured to be extractable by AI answer engines, not just ranked in a list of blue links.
Reporting tied to your own dashboard
Every number we report ties back to GA4/GTM events you can see directly - not a screenshot from a tool you can't independently verify.
Every audit we run ends in a sequenced roadmap, not a findings document you have to interpret yourself, and we flag the dependencies between fixes so effort is never wasted implementing something out of order.
How SEO Audits connects with AI search
SEO Audits ├── Technical SEO ├── On-Page SEO ├── Local SEO └── Content Strategy
Technical SEO
Executes the crawl and indexation fixes an audit ranks as highest priority.
On-Page SEO
Executes the content and metadata fixes an audit identifies on priority pages.
Local SEO
Uses the same audit discipline applied specifically to Google Business Profile and location signals.
Content Strategy
Turns the content gap findings from an audit into a plan for what to build next.
Related SEO services
Fix what stops a site from ranking at all
Fix the crawl, indexation, speed, and schema issues that quietly cap your rankings before any other SEO work can pay off.
AI SEOGet cited by AI answers, not just ranked in search
We structure your content so AI Overviews, ChatGPT, and Perplexity cite your business directly, instead of skipping it for a source that's easier to extract.
On-Page SEO Services
Optimize every page for better visibility, relevance, and conversions.
Authority built deliberately, not accumulated by accident
Link building and digital PR focused on relevance and editorial placement, not volume.
Local SEOWin the map pack, not just the search results page
Google Business Profile optimisation and location-specific SEO for multi-location and local-service businesses.
Hundreds of pages, one system, real quality
Template-driven page generation for long-tail keyword coverage, built to avoid the thin-content trap.
Prove Your Expertise So Google (and Readers) Actually Trust It
We build the author credentials, first-hand detail, and sourcing that make your content read as genuinely expert - not just correct.
SEO ConsultingA second opinion from someone who has run the campaigns
Fractional SEO strategy and team training for businesses that want in-house capability, not permanent dependency.
How to engage us for this
Project-based
A defined outcome with a start and end date - an audit, a migration, a campaign build, a tracking overhaul. Fixed scope, fixed price, agreed upfront.
Ongoing retainer
Continuous management and optimization once the initial build is live - campaigns, SEO, reporting, and iteration run every month under one accountable team.
Advisory
Strategy and oversight without full delivery - we review what's already running, unblock decisions, and point an in-house or existing team in the right direction.
Common questions
A standard site audit typically takes one to two weeks depending on site size and how much historical data is available in Search Console and analytics.
The audit itself identifies and prioritises issues. Implementation is a separate scope - some clients want us to execute the roadmap, others take it to their own development team, and both are fine.
Automated tools generate a list of technically flagged issues without context on which ones actually matter for your specific site and competitive set. The prioritisation and impact estimation is the part a tool alone cannot do.
Both, as part of a full audit - technical, on-page, and off-page. A narrower technical-only or backlink-only audit is also available if that is genuinely the only layer in question.
An audit tells you what is actually wrong and in what order to fix it - it cannot guarantee a ranking outcome, because rankings also depend on what competitors do and on factors outside any single site's control. What it removes is the guesswork about where to focus first.
Not sure why organic traffic has stalled?
A full audit will tell you which layer is actually the constraint before you spend on the wrong fix.
Ready to get started?
We usually reply within 24 hours.
SEO Audits, in detail
Scope, area by area
| Area | What we deliver |
|---|---|
| Technical | Full crawl, indexation, Core Web Vitals, and schema review |
| On-Page & Content | Intent alignment and content depth benchmarking on priority pages |
| Off-Page | Backlink profile review and competitor gap analysis |
| Deliverable | A single prioritised roadmap, not a raw findings dump |
How this compares
| Prioritised Roadmap | Standard Findings Dump |
|---|---|
| Issues ranked by actual organic impact | Issues listed by category with no ranking |
| Clear sequence of what to fix first | Team left to decide what matters most |
| Dependencies between fixes are called out | Fixes presented as independent of each other |