Print collateral that still gets designed properly
Brochure design for sales collateral, trade shows, and print marketing materials, prepared correctly for production.
Where this usually breaks down
Print collateral gets treated as an afterthought at a lot of agencies - a PDF export of a web page, or a generic template with the logo swapped in. It shows immediately at a trade show table, where a poorly laid-out brochure sits next to competitors who put real thought into theirs.
The other common issue is print-readiness - files built for screen viewing often fail at the production stage, with colour shifts, missing bleed, or resolution problems that only surface once it's too late to fix cheaply.
What this service actually solves
We design brochures as their own format, not a repurposed web page, with layout and information hierarchy built for how someone actually flips through a printed piece. Files are prepared correctly for print production from the start - bleed, colour profile, and resolution handled upfront, not discovered as a problem at the printer.
Brochure design is building print-specific layout and information hierarchy for sales and marketing collateral, prepared correctly for print production rather than adapted from a digital file.
How we run it
We start with how the piece will actually be used - handed out at a table, mailed, or left in a waiting room all call for different pacing and information density. Layout and hierarchy are built around that use case, and files are prepared to print specification before they're handed off, so there are no surprises at the print shop.
Capabilities & deliverables
Layout & Information Hierarchy
- Multi-page layout design
- Information sequencing for how a piece is actually read
- Visual hierarchy for scan-and-decide use cases
Print Production Preparation
- Print-ready file specification (bleed, colour profile, resolution)
- Proofing before final production
Sales & Trade Show Collateral
- Product and service brochure design
- Trade show and event handout design
Dual-Format Design
- Digital-ready versions of print collateral
- Consistent branding across both formats
What's in scope, area by area
| Area | What we deliver |
|---|---|
| Layout Design | Multi-page brochure layout and information hierarchy |
| Print Files | Print-ready files with correct bleed, colour, and resolution specification |
| Digital Version | Web-ready version of the same collateral for digital distribution |
How an engagement runs
Content & Structure Planning
We map out what information goes where before any layout work starts.
Layout Design
Multi-page layout is built around how the piece will actually be handled and read.
Review & Revisions
Design is reviewed against both brand and print production requirements.
Print File Preparation
Final files are prepared to exact print specification - bleed, colour, resolution.
Digital Adaptation
A web-ready version is produced alongside the print file where needed.
How this compares
| Print-Ready Design | Screen-Only File Sent to Print |
|---|---|
| Correct bleed, colour profile, and resolution from the start | Colour shifts and resolution issues discovered at the printer |
| Layout built for how a printed piece is physically handled | Layout designed for scrolling, awkward on a folded page |
A file that looks fine on screen is not the same thing as a file that is actually ready for production.
What this changes for the business
- Print collateral holds up next to competitors at a trade show or sales meeting
- No costly reprints from colour or resolution problems caught after production
- Information is structured for how someone actually flips through a printed piece
Who needs this
Teams attending trade shows or events
Print collateral is one of the few remaining places a business gets judged on physical design quality in person.
Sales teams handing out dated or inconsistent materials
A refreshed, consistent brochure set gives a sales team something they are not embarrassed to hand over.
Related work
We're still building out published proof for this specific service — ask us directly and we'll walk through relevant examples.
Common questions
Yes - we can build to your printer's specification directly, or provide a standard print-ready file if you have not chosen a printer yet.
Yes - most brochure projects include a digital-ready version alongside the print file, since collateral usually gets shared both ways.
There's no fixed limit, but past a certain length the format usually works better as a small booklet than a folded brochure - we'll flag that during the content planning stage if it comes up.
We can start on layout and structure with placeholder copy, though final copy should be locked before the design is finalised, since copy length directly affects layout.
We prepare files to exact print specification, which removes most of the risk, but slight colour variation between screen and physical print is a known limitation of the print process itself, not something any designer fully controls.
Handing out collateral that does not hold up at the table?
We design print pieces that are properly prepared for production, not just exported from a web layout.
Ready to get started?
We usually reply within 24 hours.