Ten slides that need to work perfectly
Pitch deck design for fundraising and high-stakes new business pitches.
A pitch deck is a short, high-discipline presentation - typically around ten slides - built to secure a specific decision like funding or a new business win, where every slide has to earn its place.
What is Pitch Decks?
We build your pitch deck to secure one specific decision - funding or a new business win - within a compressed window of attention. The discipline that defines a good deck is scarcity: something closer to ten slides, where every single one has to justify its place, rather than a document that tries to cover everything about the business.
A pitch deck gets a narrow window of genuine attention, so there's very little room for a slide that doesn't advance the argument. Investors also read design quality as a signal - a cluttered, inconsistent deck raises questions about operational discipline that the numbers alone can't answer.
It's different from a comprehensive company deck built for internal or board review, which can afford more detail and more slides. A pitch deck is built for a live pitch or a fundraising ask specifically, not as a general reference document.
Common problems we solve
Knowing what to cut
Deciding what to cut is usually harder than deciding what to include, especially for a founder close to every detail of the business.
Credibility vs. brevity
Enough detail to be credible has to fit inside the discipline of staying near ten slides.
Overselling or underselling traction
Data and traction need to be visualised honestly, without either inflating or downplaying early numbers.
Cluttered, inconsistent design
Investors read design quality as a signal of operational discipline - a messy deck raises doubts the numbers alone can't answer.
Everything covered in this service
Narrative Arc
Problem, solution, and market framed in the right order, with a single clear ask stated plainly.
Slide Discipline
Roughly ten-slide structure, cutting anything that does not advance the argument.
Data & Traction Visualisation
Honest, clearly labelled traction charts and market sizing.
Investor-Ready Polish
A consistent visual system that signals operational discipline, not decoration.
Format Flexibility
A full deck for live presentation plus a condensed one-pager for follow-up or forwarding.
Our optimization framework
Narrative Development
We work out the argument's order before any slide gets designed - problem, solution, market, traction, ask.
Content Discipline
Everything that does not directly advance the argument gets cut, however good it looks on its own.
Slide Design
Each surviving slide is designed to carry exactly one idea clearly.
Data Visualisation
Traction and market sizing are visualised honestly, without inflating the framing.
Polish & Export
A consistent visual system is applied across the deck, with a one-pager exported alongside it.
What actually changes
| Before | After |
|---|---|
| 30+ slide company overview | Roughly ten slides, each earning its place |
| Ask buried at the end or left implied | A single clear ask, stated early and plainly |
| Traction charts that oversell or undersell | Honest, clearly labelled data visualisation |
| Inconsistent slide-to-slide visual style | One consistent visual system across the deck |
| One dense deck used for every context | Full deck for presenting, one-pager for forwarding |
What we report on
Ask clarity
Whether the ask is stated early and plainly enough to be remembered after the meeting.
Slide count discipline
Tracked against the roughly ten-slide target, not padded back up after review.
Data presentation honesty
Whether traction and market sizing are visualised without inflated framing.
Follow-up usability
Whether the one-pager export actually gets used for forwarding after a meeting.
Tools & platforms
Industries we optimize for
Built for teams like yours
Why choose EASI7
We fix tracking before we touch results
Every engagement starts with the same audit we'd run on our own accounts, so the numbers you're optimizing against are actually true.
One accountable team, not siloed vendors
The same team that does this also owns the rest of your stack - no handoff, no blame-shifting between vendors.
Built for how AI search actually works
Everything we build is structured to be extractable by AI answer engines, not just ranked in a list of blue links.
Reporting tied to your own dashboard
Every number we report ties back to GA4/GTM events you can see directly - not a screenshot from a tool you can't independently verify.
The decks that actually work under time pressure are rarely the ones with the most information - they're the ones where a founder was willing to cut something they personally cared about because it was not carrying the argument.
Related Presentation Design services
Design Slides That Support The Speaker, Not Compete
Business presentation design for internal and external meetings, built around clarity over decoration.
Presentation DesignBuild a Deck That Moves The Deal, Not Just Informs
A sales deck structured around your real objections and a clear next step, not a generic overview.
Presentation DesignInvestor Decks That Build Confidence, Not Doubt
Investor and board presentation design that makes your numbers easy to trust at a glance.
Presentation DesignGive Every Department One On-Brand Deck System
A master template and slide library that any team can use, consistently, without a designer on call.
How to engage us for this
Project-based
A defined outcome with a start and end date - an audit, a migration, a campaign build, a tracking overhaul. Fixed scope, fixed price, agreed upfront.
Ongoing retainer
Continuous management and optimization once the initial build is live - campaigns, SEO, reporting, and iteration run every month under one accountable team.
Advisory
Strategy and oversight without full delivery - we review what's already running, unblock decisions, and point an in-house or existing team in the right direction.
Common questions
Not exactly ten - that's shorthand for the discipline, not a hard rule. What matters is that every slide is there because it needs to be, not because it exists.
Yes - that's usually the hardest part for a founder close to the business, and it's a core part of the narrative development stage before any slide design starts.
Both - narrative structure and messaging are worked through before any slide gets styled, since the design only works once the argument underneath it holds up.
Yes - a condensed one-pager export is a standard part of pitch deck delivery, useful for forwarding or follow-up after a meeting.
No - the decision depends on the underlying business, the market, and the pitch delivery itself, none of which design controls. What we can guarantee is a deck that does not undersell a strong underlying case.
Deck ballooned past thirty slides?
We'll help you cut it back to the ten that are actually doing the work.
Ready to get started?
We usually reply within 24 hours.
Pitch Decks, in detail
Scope, area by area
| Area | What we deliver |
|---|---|
| Narrative Structure | Slide sequencing and argument order worked out before design |
| Deck Design | Roughly ten-slide investor-ready deck, fully designed |
| Data Visualisation | Traction and market data visualised clearly and honestly |
| One-Pager | A condensed export for forwarding or follow-up |
How this compares
| Ten-Slide Discipline | Comprehensive Company Deck |
|---|---|
| Every slide earns its place in the argument | Slides included because the information exists, not because it is needed |
| Holds attention through the full window | Attention drops well before the final slide |
| One clear ask, stated plainly | Ask buried among general company information |
This discipline applies to fundraising and new-business pitches specifically - a detailed internal or board deck genuinely needs more room.
What we measure this against
- Whether the ask is stated clearly and early enough to be remembered
- Whether traction and market data are presented without inflated framing
Where this applies
- A founder needs a fundraising deck condensed from a much longer internal document
- A new business pitch has ten minutes of live time and needs to fit the format exactly
- An existing deck has grown past thirty slides and needs a hard edit back to the essentials