Send Fewer Texts That People Actually Want to Read
We use SMS only for what's genuinely urgent, so your list stays opted in instead of tuning out.
SMS marketing is short, high-open-rate text messaging used for transactional updates and time-sensitive offers - it works because usage stays narrow, not because the channel is inherently more effective than email.
What is SMS Marketing?
SMS marketing is short, high-open-rate text messaging used for transactional updates and time-sensitive offers - it works because usage stays narrow, not because the channel is inherently more effective than email. Transactional messages go out because they genuinely help the recipient, while promotional sends are capped and scheduled around real urgency, never used as filler.
Treating it as a general-purpose promo channel is what breaks it - SMS gets read within minutes of arriving, which is exactly why lists burn out so fast. A business gets a taste of a 95%+ open rate, starts routing every promotion through it, and within a couple of months the unsubscribe rate climbs past what email ever produced.
It's different from email marketing, which handles volume and nuance SMS cannot, and from WhatsApp marketing, which needs the recipient to have the app. SMS is specifically a narrow, high-visibility channel for the subset of messages that are genuinely time-sensitive.
Common problems we solve
Every promotion routed through SMS
A high open rate tempts businesses to use the channel for anything that needs visibility.
Unsubscribe rate climbing fast
Overuse pushes opt-outs past what email ever produced within a couple of months.
No line between urgent and convenient
Nobody draws a hard boundary between genuinely time-sensitive messages and everything else.
Cart abandonment caught too late
Recovery messages go out well after the window when a text still has a shot at catching someone.
Consent and frequency left unmanaged
Opt-in tracking and sending caps are missing, which is what tanks deliverability over time.
Everything covered in this service
Transactional Messaging
Order and delivery status updates, appointment reminders, and support-ticket reduction via proactive updates.
Cart & Offer Recovery
Abandoned-cart sequences timed to the first hour, limited-window promotional offers, and post-purchase follow-up.
Compliance & List Health
Opt-in and consent tracking, frequency capping, and unsubscribe and preference management.
Our optimization framework
Audit
Review what is currently sent by SMS and flag anything that is not genuinely transactional or time-sensitive.
Set Up
Connect the SMS gateway, configure opt-in capture, and set frequency caps before launch.
Build
Build the abandoned-cart, order-update, and reminder sequences that make up the bulk of the sending volume.
Layer Offers
Add limited-window offers on top, scheduled around real urgency rather than a fixed calendar.
Monitor
Track unsubscribe and opt-out rates as the leading indicator of whether sending discipline is holding.
What actually changes
| Before | After |
|---|---|
| Used for anything that needs visibility | Reserved for transactional and urgent messages |
| Open rate erodes as recipients tune out | High open rate sustained over time |
| Unsubscribes climb, list shrinks | Low unsubscribe rate |
| Cart recovery sent hours or days later | Abandoned-cart sequence timed to the first hour |
What we report on
Unsubscribe and opt-out rate
Tracked as the leading indicator of whether sending discipline is holding.
Abandoned-cart recovery rate
Measured against carts caught within the first-hour window versus later sends.
Support ticket volume
Tracked for the drop attributable to proactive order and delivery updates.
Tools & platforms
Industries we optimize for
Built for teams like yours
Why choose EASI7
We fix tracking before we touch results
Every engagement starts with the same audit we'd run on our own accounts, so the numbers you're optimizing against are actually true.
One accountable team, not siloed vendors
The same team that does this also owns the rest of your stack - no handoff, no blame-shifting between vendors.
Built for how AI search actually works
Everything we build is structured to be extractable by AI answer engines, not just ranked in a list of blue links.
Reporting tied to your own dashboard
Every number we report ties back to GA4/GTM events you can see directly - not a screenshot from a tool you can't independently verify.
How to engage us for this
Project-based
A defined outcome with a start and end date - an audit, a migration, a campaign build, a tracking overhaul. Fixed scope, fixed price, agreed upfront.
Ongoing retainer
Continuous management and optimization once the initial build is live - campaigns, SEO, reporting, and iteration run every month under one accountable team.
Advisory
Strategy and oversight without full delivery - we review what's already running, unblock decisions, and point an in-house or existing team in the right direction.
Common questions
It will if it is used for everything. Kept to transactional and genuinely time-sensitive messages with a hard frequency cap, it typically maintains a lower unsubscribe rate than email, because people opted in expecting exactly that kind of message.
SMS reaches any phone number without requiring an app, which suits transactional alerts and works everywhere. WhatsApp allows richer, conversational messaging but needs the recipient to have the app and to have opted in through it specifically.
Yes - consent capture and opt-out handling are built into the setup from day one, not added after the fact. This matters both legally and practically, since unmanaged consent is what tanks deliverability over time.
We do not quote a fixed percentage, because it depends heavily on your average order value, existing checkout friction, and how recently the customer last purchased. What we can say is that the first-hour window consistently outperforms later sends, which is why timing is the first thing we optimise.
No, and we would not recommend trying. Email handles volume and nuance that SMS cannot - long-form content, multiple links, detailed segmentation. SMS is a narrow, high-visibility supplement for the subset of messages that are genuinely time-sensitive.
Gateway setup and opt-in tracking can typically be running within a couple of weeks. The bigger variable is how much cleanup your current list needs before we can turn on sending in good conscience.
Need a channel with a 90%+ open rate?
SMS beats email on open rate every time - the question is what's actually worth sending.
Ready to get started?
We usually reply within 24 hours.
SMS Marketing, in detail
Scope, area by area
| Area | What we deliver |
|---|---|
| Transactional Messaging | Order and delivery status updates, appointment and booking reminders, support-ticket reduction via proactive updates |
| Cart & Offer Recovery | Abandoned-cart sequences timed to the first hour, limited-window promotional offers, post-purchase follow-up |
| Compliance & List Health | Opt-in and consent tracking, frequency capping, unsubscribe and preference management |
How this compares
| SMS (used narrowly) | SMS (used as a promo blast list) |
|---|---|
| High open rate sustained over time | Open rate erodes as recipients tune out |
| Low unsubscribe rate | Unsubscribes climb, list shrinks |
| Reserved for transactional and urgent messages | Used for anything that needs visibility |
The difference is discipline, not the channel.