Reach people where they actually read messages
SMS and WhatsApp campaigns for the moments email is too slow for - order updates, reminders, and time-sensitive offers.
SMS and WhatsApp get the highest open rates of any marketing channel, and get burned through the fastest when that's treated as licence to send anything. Both work because they interrupt - which means the bar for what's worth interrupting someone over needs to be genuinely high.
We use these channels narrowly and deliberately: order updates, abandoned-cart recovery, appointment reminders, and time-sensitive offers on SMS; conversational lead nurturing and support on WhatsApp, particularly where it's already the primary inbox for your customers rather than email. Frequency capping and consent management aren't compliance checkboxes here - they're what keeps the channel's open rate high enough to be worth using at all.
If SMS or WhatsApp is already part of your stack and unsubscribes are climbing, that's usually a signal the channel is being used for things email should be handling instead.
Every Messaging Marketing service, broken down
Short, timely, and impossible to miss
SMS campaigns for order updates, abandoned-cart recovery, and time-sensitive offers - used sparingly enough that people keep opting in.
The channel Indian customers actually respond to
WhatsApp Business API automation for lead nurturing, order updates, and support - built for markets where WhatsApp is the primary inbox.
Common questions
Yes, when run through the official WhatsApp Business API with proper opt-in and approved message templates - we don't use unofficial bulk-messaging tools that risk your number getting banned.
SMS reaches anyone with a phone number and no app required, which suits transactional alerts. WhatsApp allows richer, conversational messaging but requires the recipient to have the app and to have opted in.
Frequency capping and a strict rule that only genuinely time-sensitive or transactional messages go out on these channels - promotional volume is deliberately kept low.
It depends on where your customers already are. If your audience is broad and you mostly need transactional alerts, SMS works everywhere with no app dependency. If a large share of your customers already treat WhatsApp as their main inbox - common across India and similar markets - WhatsApp's richer, conversational format usually wins.
SMS can typically go live within a couple of weeks once the gateway and opt-in tracking are set up. WhatsApp takes longer because Meta has to approve the Business API connection and message templates first, which is a review process outside our control.
No - open and response rates depend on your list quality, message relevance, and industry, none of which an agency controls outright. What we can commit to is the discipline that keeps these channels performing: narrow use cases, frequency caps, and consent management done properly from the start.
Need a channel with a 90%+ open rate?
SMS and WhatsApp beat email on open rate every time - the question is what to actually send.
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