Reach people where they actually read messages
SMS and WhatsApp campaigns for the moments email is too slow for - order updates, reminders, and time-sensitive offers.
Messaging marketing is SMS and WhatsApp used narrowly, for transactional updates and genuinely time-sensitive messages, built on official gateways and APIs with enforced opt-in and frequency capping, rather than as a general-purpose promotional blast list.
SMS and WhatsApp get the highest open rates of any marketing channel, and get burned through the fastest when that's treated as licence to send anything. Both work because they interrupt - so the bar for what's worth interrupting someone over needs to be genuinely high. We use them narrowly: order updates, abandoned-cart recovery, and time-sensitive offers on SMS; conversational lead nurturing on WhatsApp, especially where it's already the primary inbox for your customers.
Frequency capping and consent management aren't compliance checkboxes here - they're what keeps the open rate high enough to be worth using at all. If SMS or WhatsApp is already part of your stack and unsubscribes are climbing, that's usually a sign the channel is being used for things email should be handling instead.
Problems we solve in Messaging Marketing
Every promotion routed through the channel
A high open rate tempts businesses to use SMS or WhatsApp for anything that needs visibility, not just what is genuinely urgent.
Unsubscribe rate climbing fast
Overuse pushes opt-outs past what email ever produced, often within a couple of months.
Consent and frequency left unmanaged
Opt-in tracking and sending caps are missing, which is what tanks deliverability over time.
Messages sent where customers do not actually read them
Leads and updates keep going through email or SMS while the customer is active on WhatsApp every day.
Automation disconnected from real events
Messaging runs as a standalone broadcast list instead of triggering off actual lead, order, and appointment events.
Unofficial tools risk the number getting banned
Sending outside the approved SMS gateway or WhatsApp Business API puts the business number at risk of suspension mid-campaign.
Everything covered in Messaging Marketing
SMS Marketing
Transactional updates, abandoned-cart recovery, and limited-window offers reserved for what is genuinely time-sensitive.
WhatsApp Marketing
Official WhatsApp Business API automation for lead nurturing, order updates, and support in markets where WhatsApp is the primary inbox.
Compliance & Consent Management
Opt-in capture, frequency capping, and unsubscribe handling built in from day one, not bolted on after deliverability drops.
What actually changes
| Before | After |
|---|---|
| Every promotion routed through SMS or WhatsApp | Reserved for transactional and genuinely time-sensitive messages |
| Sent through unofficial tools with real ban risk | Sent through the official gateway or Business API with approved templates |
| No opt-in trail or frequency cap | Consent captured and frequency capped from day one |
| Messaging runs as a standalone broadcast list | Automation triggers directly off CRM lead, order, and appointment events |
| Cart or lead follow-up sent hours or days late | Sequences timed to the first hour after the trigger event |
What we report on
Unsubscribe & opt-out rate
Tracked as the leading indicator of whether sending discipline is actually holding.
Response & engagement rate
Measured on template messages and conversational flows against your CRM baseline.
First-hour recovery rate
Abandoned-cart and lead-follow-up sequences measured against the first-hour window versus later sends.
Support ticket deflection
Tracked as the drop in repetitive queries attributable to proactive updates and conversational automation.
Tools we work with
Every Messaging Marketing service, broken down
Send Fewer Texts That People Actually Want to Read
We use SMS only for what's genuinely urgent, so your list stays opted in instead of tuning out.
WhatsApp MarketingThe channel Indian customers actually respond to
WhatsApp Business API automation for lead nurturing, order updates, and support - built for markets where WhatsApp is the primary inbox.
Industries we work with
Built for teams like yoursPairs well with Messaging Marketing
The channel you already own
Lifecycle sequences and cold outreach that read like a real person wrote them, because someone did.
Leads nurtured while you sleep
CRM workflows, lead scoring, and campaign automation that move MQLs to SQLs without manual follow-up.
Why choose EASI7
We fix tracking before we touch results
Every engagement starts with the same audit we'd run on our own accounts, so the numbers you're optimizing against are actually true.
One accountable team, not siloed vendors
The same team that does this also owns the rest of your stack - no handoff, no blame-shifting between vendors.
Built for how AI search actually works
Everything we build is structured to be extractable by AI answer engines, not just ranked in a list of blue links.
Reporting tied to your own dashboard
Every number we report ties back to GA4/GTM events you can see directly - not a screenshot from a tool you can't independently verify.
How to engage us for this
Project-based
A defined outcome with a start and end date - an audit, a migration, a campaign build, a tracking overhaul. Fixed scope, fixed price, agreed upfront.
Ongoing retainer
Continuous management and optimization once the initial build is live - campaigns, SEO, reporting, and iteration run every month under one accountable team.
Advisory
Strategy and oversight without full delivery - we review what's already running, unblock decisions, and point an in-house or existing team in the right direction.
Common questions
Yes, when run through the official WhatsApp Business API with proper opt-in and approved message templates - we don't use unofficial bulk-messaging tools that risk your number getting banned.
SMS reaches anyone with a phone number and no app required, which suits transactional alerts. WhatsApp allows richer, conversational messaging but requires the recipient to have the app and to have opted in.
Frequency capping and a strict rule that only genuinely time-sensitive or transactional messages go out on these channels - promotional volume is deliberately kept low.
It depends on where your customers already are. If your audience is broad and you mostly need transactional alerts, SMS works everywhere with no app dependency. If a large share of your customers already treat WhatsApp as their main inbox - common across India and similar markets - WhatsApp's richer, conversational format usually wins.
SMS can typically go live within a couple of weeks once the gateway and opt-in tracking are set up. WhatsApp takes longer because Meta has to approve the Business API connection and message templates first, which is a review process outside our control.
No - open and response rates depend on your list quality, message relevance, and industry, none of which an agency controls outright. What we can commit to is the discipline that keeps these channels performing: narrow use cases, frequency caps, and consent management done properly from the start.
Need a channel with a 90%+ open rate?
SMS and WhatsApp beat email on open rate every time - the question is what to actually send.
Ready to get started?
We usually reply within 24 hours.
Messaging Marketing, in detail
Scope, area by area
| Area | What we deliver |
|---|---|
| Transactional & Time-Sensitive Messaging | Order and delivery updates, appointment reminders, abandoned-cart sequences timed to the first hour |
| WhatsApp Automation | CRM-triggered sequences and conversational flows with a defined handoff to a human agent |
| Compliance & List Health | Opt-in and consent tracking, frequency capping, unsubscribe and preference management |
How this compares
| Messaging Used Narrowly | Messaging Used as a Promo Blast List |
|---|---|
| Reserved for transactional and genuinely urgent messages | Used for anything that needs visibility |
| High open rate sustained over time | Open rate erodes as recipients tune out |
| Sent through official gateways with enforced opt-in | Sent through unofficial tools with real ban and compliance risk |
The difference between a channel that keeps working and one that burns out is discipline, not the platform.
What we measure this against
- Unsubscribe and opt-out rate as the leading indicator of whether sending discipline is holding
- How much of current SMS or WhatsApp volume is actually transactional versus promotional filler
- Recovery and response rate within the first-hour window, not a blended monthly average
Where this applies
- An e-commerce brand wanting cart abandonment caught within the first hour instead of a day later
- A business selling into a market where WhatsApp, not email, is the primary inbox
- A team whose SMS unsubscribe rate is already climbing and needs a narrower use case
- A support-heavy business wanting repetitive questions resolved by automation before reaching a human