Introducing Our First Internal Tools

We've started turning some of our own internal workflows into standalone tools, starting with two: Post Pilot, which drafts and schedules LinkedIn content with generated images, and AI UTM Generator, which replaces the team UTM spreadsheet with governed campaign link building and live tracking snippets.

Both came out of the same place - repetitive parts of client work that were worth automating properly instead of redoing by hand every time. Post Pilot started as a fix for a habit every marketing team recognises: LinkedIn posting that's consistent for two weeks after a strategy session and then quietly stops once the person driving it gets pulled onto something else. It drafts on-brand copy and generated visuals from a content calendar and queues the posting, so cadence doesn't depend on someone remembering to log in.

AI UTM Generator solves a smaller but more persistent problem: UTM tagging that drifts the moment more than one person on a team is building campaign links. A shared spreadsheet works until someone capitalises a parameter differently or forgets the medium, and GA4 reporting fragments a campaign into three inconsistent variants without anyone noticing until the monthly report doesn't add up. The tool enforces a governed naming convention at the point a link is created and hands back a ready-to-use tracking snippet, so the tagging is consistent by construction instead of by someone remembering the rules.

Personal Finance is also live in early form, and more tools will move from internal-only to public as they prove out on client work first - that's the bar for anything landing on the Apps & Tools page: it has to have solved a real problem for us before we'll offer it to anyone else.

See all of them on the Apps & Tools page.