We've started turning some of our own internal workflows into standalone tools, starting with two: Post Pilot, which drafts and schedules LinkedIn content with generated images, and AI UTM Generator, which replaces the team UTM spreadsheet with governed campaign link building and live tracking snippets.
Both came out of the same place - repetitive parts of client work that were worth automating properly instead of redoing by hand every time. Personal Finance is also live in early form.