Loom vs Vidyard: General-Purpose Async Video or Purpose-Built Sales Video?
Loom is a broad, general-purpose async video tool used across sales, support, engineering, and internal communication, with a genuinely usable free tier. Vidyard is built specifically for sales and marketing go-to-market teams, with deeper prospecting personalization, CRM-tied engagement analytics, and native outbound sequence integrations.
If you want one async video tool that works equally well for sales, support, engineering, and internal team communication, and you'd rather not pay per seat for features most of your team won't use, Loom is usually the better general fit, especially with its genuinely usable free tier. If your priority is specifically outbound sales and marketing, personalized prospecting video embedded directly in email and LinkedIn sequences, plus viewer-level engagement data synced to Salesforce or HubSpot, Vidyard is the more purpose-built choice, even though it costs more per seat and is narrower in scope.
Loom and Vidyard both let you record a short video and send a shareable link instead of a live call or a long written message, which is why they land on the same shortlist constantly. The category, async video messaging, exists because a two-minute recorded video, watched whenever the recipient has time, often communicates faster and more personally than a text-only email or a scheduled meeting.
Where they diverge is scope and purpose. Loom is a broad, general-purpose async video tool: sales reps, support agents, engineers, and internal teams all use the same product for the same basic job, record, share a link, done, and its free tier is generous enough that individuals and small teams adopt it without a purchase decision. Vidyard was built from the other direction, specifically for sales and marketing go-to-market teams, with deeper video personalization features for prospecting, video hosting with viewer-level engagement analytics tied to CRM records, and native integrations built for a sales workflow, like embedding a personalized video directly inside an outbound email or LinkedIn sequence. Teams comparing them are usually really asking whether they need a flexible, all-purpose recorder or a video tool purpose-built for the outbound sales motion.
Feature-by-Feature Comparison
| Feature | Loom | Vidyard |
|---|---|---|
| Core positioning | General-purpose async video messaging across sales, support, engineering, and internal teams | Purpose-built video platform for sales and marketing go-to-market teams |
| Screen and webcam recording | Core capability, with combined screen-plus-camera-bubble recording | Core capability, including webcam, screen, and personalized prospecting video |
| Viewer engagement analytics | Shows who watched, how much of the video, and where they rewatched or skipped | Deeper, revenue-focused analytics: watch time and engagement percentage synced directly to the CRM record |
| CRM integration | Not a core focus, integrations lean toward Slack, Gmail, Jira, and GitHub for internal workflows | Native, built around syncing video engagement data to Salesforce and HubSpot to trigger sales follow-up |
| Sales engagement platform integration | Limited | Native integrations with Salesloft, Outreach, and similar sales engagement tools |
| Embedding video in outbound sequences | Possible via a shared link, but not purpose-built for this | Purpose-built, including a GoVideo Chrome extension for recording directly inside Gmail and LinkedIn |
| AI features | AI-generated titles, summaries, transcripts, and action items after a recording is made | AI avatars and AI-generated video that can personalize outreach at scale without a fresh recording each time |
| Free tier | Yes, genuinely usable: 25 videos per creator, 5-minute recording cap | Yes, but narrower: a small number of recorded videos per month with limited analytics and Vidyard branding |
| Best fit team | Sales, support, engineering, or internal teams wanting one flexible async video tool | Sales and marketing teams building video into a CRM-tracked outbound or demand-gen motion |
Pricing Compared
| Tier | Loom | Vidyard |
|---|---|---|
| Free | 25 videos per creator, 5-minute recording cap, screen and camera recording, transcription | A small number of recorded videos per month, basic sharing, Vidyard branding, limited analytics |
| Entry paid | Business, roughly $15/creator/month billed annually - unlimited videos, custom branding, basic editing | Starter, roughly $59/user/month - unlimited recording, hosting, notifications, and core analytics |
| Mid tier | Business + AI, roughly $20/creator/month billed annually - adds AI summaries, transcripts, and viewer engagement insights | Teams, roughly $99/user/month - adds CRM and marketing automation integrations (Salesforce, HubSpot, Marketo) and team-wide analytics |
| Higher tier | Enterprise, custom pricing - SSO, SCIM provisioning, advanced security | Enterprise, custom pricing - SSO, advanced security, higher hosting and volume limits |
Loom prices per creator and Vidyard prices per user, and the two products are not sized for the same buyer - Vidyard's entry paid tier alone costs roughly four times Loom's, reflecting its narrower, sales-specific positioning rather than a simple like-for-like premium.
Pricing checked as of mid-2026 and hedged as approximate - both vendors have changed their plan structures and pricing more than once in recent years (Loom's AI-tier pricing since becoming part of Atlassian, and Vidyard's move to a Free/Starter/Teams/Enterprise structure in a 2025 overhaul), so confirm current figures directly on each vendor's pricing page before budgeting.
Pros & Cons
Loom
Pros
- ✔ Genuinely usable free tier, not just a trial, and one tool that works equally well across sales, support, engineering, and internal communication
- ✔ Fastest way to turn a screen recording into a shareable link, with no separate hosting or CRM setup required
- ✔ AI summaries and transcripts let recipients skim a video instead of watching it end to end
Cons
- ✕ Not purpose-built for outbound sales: no native CRM sync and limited sales engagement platform integration
- ✕ Viewer engagement data is useful but shallower than a platform built specifically to feed CRM follow-up workflows
- ✕ The most useful AI features sit behind a separate paid tier, not the standard Business plan
Vidyard
Pros
- ✔ Purpose-built for a sales and marketing go-to-market motion, with CRM-tied, viewer-level engagement analytics
- ✔ Native integration with sales engagement platforms (Salesloft, Outreach) and CRMs (Salesforce, HubSpot) built for outbound workflows
- ✔ AI avatars and AI-generated video let a rep personalize outreach at scale without re-recording for every prospect
Cons
- ✕ Meaningfully pricier per seat than Loom at every paid tier, reflecting its narrower, sales-specific scope
- ✕ Free tier is tighter than Loom's, with fewer monthly videos and limited analytics
- ✕ CRM and marketing automation integrations require the Teams tier, not the entry Starter plan
Which One Should You Actually Pick
You want one async video tool for sales, support, and internal teams alike
Loom is the better fit - it's built to be equally useful across every team in the company, and its free tier makes it easy to adopt without a purchase decision.
Your priority is outbound sales prospecting with CRM-tied tracking
Vidyard is the more purpose-built choice - viewer-level engagement data synced to Salesforce or HubSpot, plus native integration with Salesloft and Outreach, does something Loom was not built to do.
You want to embed personalized video directly in email or LinkedIn sequences at scale
Vidyard's GoVideo extension and AI avatar features are built specifically for this workflow, where Loom would require more manual, link-based workarounds.
Budget per seat matters and your use case is broader than sales alone
Loom is meaningfully cheaper at every paid tier and covers a wider range of use cases per seat, which usually makes it the more practical default outside of a dedicated sales motion.
Why This Comparison Keeps Coming Up
Loom and Vidyard both solve the same surface-level problem, record a video and send a link instead of scheduling a call, so they get shortlisted together constantly. But they grew from different starting points. Loom set out to be the fastest, most flexible way for anyone on any team to turn a screen recording into a shareable link, and its adoption spread organically across sales, support, engineering, and internal communication because the core mechanic works equally well for all of them. Vidyard grew up specifically as a sales and marketing video platform, and its roadmap since has leaned into that positioning: deeper CRM integration, sales engagement platform connections, and AI features aimed squarely at personalizing outbound at scale rather than general-purpose recording.
The Practical Trade-Off
Strip away the feature lists and the real decision comes down to one question: does your team need one flexible video tool that works everywhere, or a video platform built specifically around the outbound sales motion? A support team resolving tickets, an engineering team recording a walkthrough, or a company wanting a lower-cost, broadly usable default tends to land on Loom. A sales or demand-gen team that wants viewer engagement data flowing straight into Salesforce or HubSpot, and video embedded natively inside a Salesloft or Outreach sequence, tends to find Vidyard's purpose-built integrations worth the higher per-seat cost. Neither answer is wrong, they reflect genuinely different jobs the video is being asked to do.
What to Actually Check Before Choosing
Before committing to either tool, map out where the video fits in your actual workflow. If a rep would otherwise be manually copying a Loom link into a CRM note or an email, that manual step is exactly what Vidyard's CRM sync and sequence integrations are designed to remove, and the cost difference can be worth it if outbound volume is high enough. Conversely, if most of the video use case is internal walkthroughs, quick support responses, or async updates outside of a formal sales motion, Vidyard's sales-specific features and higher per-seat price are solving a problem your team doesn't have, and Loom's broader free tier will go further for less.
Common questions
Loom is cheaper at every published tier, roughly $15 to $20 per creator per month against Vidyard's roughly $59 to $99 per user per month, but the two tools are not really priced for the same buyer. Vidyard's higher price reflects CRM integration and sales-specific analytics that Loom does not attempt to provide.
It can handle basic personalized video for outreach, but it lacks Vidyard's native CRM sync, sales engagement platform integrations, and viewer-level analytics tied to a CRM record, all of which are central to how sales teams actually use Vidyard.
It can technically be used that way, but it is priced and built for a sales and marketing use case, so a team wanting simple internal screen recording across engineering, support, and operations will likely find Loom's broader free tier and lower cost per seat a better fit.
Yes, but differently. Loom's AI generates titles, summaries, transcripts, and action items after a recording is made. Vidyard's AI goes further for its specific use case, with AI avatars and AI-generated video that can personalize an outbound message at scale without a rep recording a fresh video each time.
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