Loom: What It Actually Does, What It Costs, and Who It Fits
Screen and webcam recording with an instantly shareable link - built for sales reps, support teams, and internal teams who want to replace a live meeting or a long written message with a short video the recipient can watch on their own time.
Loom is the right pick for a sales, support, or internal team that wants to swap a live call or a dense written thread for a two-minute video the other person can watch whenever it suits them. It records your screen and camera, generates a link in seconds, and now layers on AI summaries and transcripts so recipients can skim instead of watch. It's not a video editing suite or a webinar platform, and the useful AI features sit behind a separate paid tier, but for quick, personalized async communication it remains the category default.
What Loom Is For
Loom is an async video messaging tool. You record your screen, your webcam, or both, and Loom generates a shareable link within seconds, no file upload or export step required. That immediacy is the whole pitch: instead of scheduling a call or writing a long email, you record a two-minute video and send the link, and the recipient watches it whenever it fits their day.
It's used across three main motions: sales reps recording personalized prospecting or demo-follow-up videos instead of a generic email, support teams walking a customer through a fix without a live screen-share call, and internal teams replacing status-update meetings or long Slack threads with a short recorded walkthrough. Loom's AI features, auto-generated titles, summaries, transcripts, and action items, extend that further by letting a busy recipient skim the gist without watching the whole clip.
Key Features
- Screen, webcam, and combined screen-plus-camera-bubble recording with an instantly shareable link, no export step
- AI-generated titles, summaries, and chapter markers created automatically once a recording finishes
- Automatic transcription and closed captions in 50+ languages, with action items pulled out of the transcript
- Viewer engagement insights showing who watched, how much of the video they watched, and where they rewatched or skipped
- Filler-word and silence removal, plus basic trim and waveform editing, without a separate video editor
- Native integrations with Slack, Gmail, Jira, GitHub, and other tools teams already use for follow-up
Pros & Cons
Pros
- ✔ Fastest way to turn a screen recording into a shareable link, no rendering or upload wait
- ✔ AI summaries and transcripts let recipients skim a video instead of watching it end to end, which raises reply rates on sales and support videos
- ✔ Genuinely usable free Starter plan, not just a time-limited trial, for individuals or very small teams testing the format
Cons
- ✕ The most useful AI features, summaries, transcripts, action items, sit behind the separate Business + AI tier, not the standard Business plan
- ✕ Free plan caps you at 25 videos per creator and a 5-minute recording limit per video, which is tight for anything beyond casual use
- ✕ Not a video editing or webinar platform - polished long-form video or live audience events need a different tool
Pricing
Loom has a genuinely usable free tier.
| Tier | Price (billed annually) | What you get |
|---|---|---|
| Starter | $0 | 25 videos per creator, 5-minute recording cap, screen and camera recording, transcription in 50+ languages, up to 50 workspace members |
| Business | Roughly $15/creator/month | Unlimited videos and recording time, custom branding, basic editing and trimming, video downloads, password-protected videos, core app integrations |
| Business + AI | Roughly $20/creator/month | Everything in Business, plus AI-generated summaries, transcripts, action items, chapters, filler-word removal, and viewer engagement insights |
| Enterprise | Custom pricing | Everything in Business + AI, plus SSO (SAML), SCIM provisioning, advanced security controls, and content privacy management |
Monthly billing runs noticeably higher per seat than the annual rates shown here. The AI features most teams actually want, summaries, transcripts, and action items, require the Business + AI tier, not the base Business plan.
Pricing checked as of mid-2026 and hedged as approximate - Loom (now part of Atlassian) has changed its plan structure and AI-tier pricing more than once, so confirm current figures directly on Loom's pricing page before budgeting.
Common questions
The Starter plan is genuinely usable indefinitely, not a time-limited trial, but it caps each creator at 25 videos total and a 5-minute limit per recording. That's enough to try the format or handle occasional use, but most sales or support teams outgrow it quickly.
Basic transcription and closed captions in 50+ languages are available on the free Starter plan. The deeper AI features, auto-generated summaries, action items pulled from the transcript, and viewer engagement insights, are reserved for the separate Business + AI tier.
Sales reps who want a more personal alternative to a text-only outreach email, support teams who want to resolve a ticket without a live call, and internal teams that would rather record a two-minute update than schedule a meeting or write a long message.
Not sure if Loom fits your sales or support workflow?
We'll look at how your team actually communicates with prospects and customers before recommending a tool, sometimes async video replaces more meetings than you'd expect.
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