Omnisend: What It Actually Does, What It Costs, and Who It Fits
An ecommerce-native email and SMS platform built on the same behavioral-automation model as Klaviyo, with SMS bundled into the same plan structure and pricing that generally comes in lower at comparable list sizes.
Omnisend is the right pick for a Shopify, WooCommerce, or BigCommerce store that wants Klaviyo-style behavioral automation (abandoned cart, browse abandonment, post-purchase flows) without Klaviyo's price tag at comparable list sizes, and with SMS built into the same account rather than a separate plan tier. It generally trades some of Klaviyo's deeper segmentation and AI-assisted flow building for a simpler setup and a lower monthly bill, so a larger brand with complex, multi-condition segmentation needs may still outgrow it.
What Omnisend Is For
Omnisend is an email and SMS marketing platform built specifically for ecommerce, with native integrations for Shopify, WooCommerce, BigCommerce, and other store platforms that sync order history, browsing behavior, and product catalog data into segments and pre-built automation flows. It covers the same core ecommerce use cases as Klaviyo (abandoned cart, browse abandonment, post-purchase follow-up, win-back campaigns) through more than 30 pre-built workflow templates aimed at getting a store sending behavior-triggered messages quickly rather than building flows from a blank canvas.
It's built for small and mid-sized ecommerce brands that want that same behavior-driven automation model without Klaviyo's cost at comparable contact counts, and without treating SMS as a separate product line, SMS credits are part of the same plan structure as email rather than requiring an upgrade to a distinct SMS-enabled tier.
Key Features
- Native integrations with Shopify, WooCommerce, BigCommerce, and other major ecommerce platforms syncing orders, browsing behavior, and product catalog data
- 30+ pre-built automation workflows covering abandoned cart, browse abandonment, post-purchase, welcome series, and win-back flows
- Unlimited segmentation and A/B testing included on every plan, including the free tier
- SMS and web push notifications bundled into the same plan structure as email, with SMS credits included even on the free plan
- Drag-and-drop email builder, pop-up and signup forms, and campaign booster tools like send-time optimization
- Ecommerce-specific reporting, including revenue attributed per campaign and per automation
Pros & Cons
Pros
- ✔ Generally cheaper than Klaviyo at comparable contact counts, particularly once a list grows past a few thousand contacts
- ✔ SMS is part of the core plan structure from the free tier upward, rather than requiring an upgrade to a separate email-plus-SMS product line
- ✔ Pre-built automation templates get ecommerce-specific flows running quickly without building segmentation logic from scratch
Cons
- ✕ Segmentation and flow-building logic is less granular than Klaviyo for teams that need complex, multi-condition targeting
- ✕ The Standard plan does not include ongoing SMS credits by default, higher SMS volume on that tier requires a separate add-on subscription
- ✕ AI-assisted segmentation and flow-building tools are less developed than Klaviyo's equivalent features
Pricing
Omnisend has a genuinely usable free tier.
| Tier | Price (approx, billed monthly) | What you get |
|---|---|---|
| Free | $0 | Up to 250 contacts, 500 emails/month, 60 SMS credits/month, full access to automations, segmentation, and A/B testing |
| Standard | From roughly $16/month, scaling with contact count | Email credits scale with list size, unlimited segmentation, automation workflows, and forms; SMS available as a separate add-on subscription |
| Pro | From roughly $59/month, scaling with contact count | Unlimited email sends, a higher bundled SMS allowance tied to the subscription price, plus advanced reporting and customer success support |
| Enterprise | Custom pricing | Available for larger lists and teams that need dedicated onboarding and account support, negotiated directly with Omnisend's sales team |
Standard and Pro pricing scale with contact count, so the effective monthly cost rises as a list grows, similar to how Klaviyo prices, but generally at a lower rate at comparable list sizes.
Pricing checked as of mid-2026 and hedged as approximate, Omnisend prices by contact count and email volume and adjusts tiers periodically, so confirm current figures directly on Omnisend's pricing page before budgeting.
Common questions
At comparable contact counts, Omnisend generally costs less than Klaviyo, particularly as a list grows into the thousands of contacts. Both platforms price by contact count and email volume, so the gap can narrow or widen depending on list size, see our full Klaviyo vs Omnisend comparison for the detailed breakdown.
SMS credits are part of the same plan structure as email rather than a separate product line, the free plan includes a small monthly SMS allowance and the Pro plan bundles SMS credits tied to the subscription price. The Standard plan does not include ongoing SMS credits by default, so higher SMS volume there requires a separate add-on subscription.
Yes, Omnisend integrates natively with Shopify, WooCommerce, BigCommerce, and several other ecommerce platforms, along with a broader set of app integrations for reviews, helpdesk, and loyalty tools.
It's a genuinely usable ongoing plan rather than a time-limited trial, supporting up to 250 contacts with 500 emails and 60 SMS credits per month, and it includes the same automation and segmentation features available on paid tiers. It's meant for a small or early-stage store rather than an active, high-volume one.
Not sure if Omnisend or Klaviyo is the right fit for your store?
We'll look at your actual list size, channel mix, and budget before recommending a platform, sometimes the cheaper option is also the right one.
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