Northbeam: What It Actually Does, What It Costs, and Who It Fits
A methodology-focused attribution platform built for larger performance marketing teams that want deep, flexible multi-touch modeling and incrementality testing, not just a blended dashboard bolted onto an all-in-one tool.
Northbeam is the right fit for larger or more sophisticated performance marketing teams that want deep, flexible multi-touch attribution modeling, plus media mix modeling and incrementality testing, in a single measurement system. It's generally overkill, and overpriced, for a smaller store that just wants a blended dashboard, which is closer to what an all-in-one tool like Triple Whale is built for.
What Northbeam Is For
An ecommerce marketing attribution platform stitches together ad spend from every channel, storefront revenue, and often post-purchase survey data into one view, so a brand can see real return on ad spend instead of relying on each ad platform's own last-click reporting, where every channel tends to over-claim credit for the same sale.
Northbeam approaches this as a methodology-first specialist rather than a broad data hub: it lets a team compare multiple multi-touch attribution models side by side (first-touch, last-touch, linear, time-decay, and data-driven), layers in media mix modeling and automated incrementality testing on top, and is built for teams that want to interrogate how they measure performance, not just look at a single blended number.
Key Features
- Multiple multi-touch attribution models (first-touch, last-touch, linear, time-decay, data-driven) available side by side for comparison
- Combined measurement system spanning multi-touch attribution, media mix modeling, and automated incrementality testing
- Deterministic view-through attribution that ties verified impressions and in-app views to revenue across major social and video platforms
- First-party data pipeline built on direct Shopify and ad-platform integrations rather than third-party pixels alone
- Channel-level lift testing (starting with Meta) to validate whether reported attribution actually reflects incremental revenue
- Custom reporting and exports built for a dedicated performance marketing or analytics team, not a self-serve generalist
Pros & Cons
Pros
- ✔ Deeper, more flexible attribution modeling than an all-in-one tool typically offers, with several models available to compare directly
- ✔ Built-in incrementality testing gives a way to validate attribution numbers against actual lift, not just modeled credit
- ✔ First-party data approach reduces reliance on platform-reported, self-attributed conversion numbers
- ✔ Purpose-built for performance marketing teams that treat measurement methodology as a core discipline, not an afterthought
Cons
- ✕ No free tier, and the entry price point is meaningfully higher than an all-in-one platform like Triple Whale
- ✕ Most pricing above the entry tier is sold on a custom quote, which makes budgeting less predictable upfront
- ✕ Less useful for a smaller store that mainly wants a simple blended dashboard rather than deep attribution methodology
- ✕ The added modeling depth requires more setup and interpretation effort than a plug-and-play dashboard
Pricing
| Tier | Approximate price | What you get |
|---|---|---|
| Starter | From approximately $1,500/month | Core multi-touch attribution for brands spending roughly under $1.5 million a year on ads |
| Professional | From approximately $2,500/month | Expanded multi-touch attribution plus media mix modeling for growth-stage marketers spending up to roughly $500,000 a month on ads |
| Enterprise | Custom quote | Full measurement stack including media mix modeling and incrementality testing, for sophisticated teams spending upward of roughly $500,000 a month on ads |
Final pricing within a tier depends on order volume, tracked events, and data refresh cadence, not just the published starting rate.
Pricing checked as of late 2026 and hedged as approximate: Northbeam publishes only a starting rate for its entry tier, and its Professional and Enterprise tiers are sold entirely on custom quotes tied to ad spend and data volume. Confirm current numbers directly with Northbeam before budgeting.
Related Tools & Comparisons
Common questions
No. Northbeam has no free tier. Its entry-level Starter plan starts at roughly $1,500/month, and its Professional and Enterprise tiers are priced on a custom quote tied to ad spend and data volume.
Northbeam is a methodology-focused attribution specialist: it offers multiple multi-touch attribution models to compare, plus media mix modeling and incrementality testing, in one measurement system. Triple Whale is a broader all-in-one data hub with dashboards, blended ROAS, and creative-level ad reporting. See our full Triple Whale vs Northbeam comparison for the detailed breakdown.
Northbeam's own tiers are built around ad spend level: Starter targets brands spending under roughly $1.5 million a year, Professional targets growth marketers spending up to roughly $500,000 a month, and Enterprise targets teams spending upward of that. Below that range, the cost and setup effort usually outweigh the benefit over a simpler all-in-one tool.
Northbeam is built specifically to correct for the over-claiming that happens when every ad platform reports its own last-click, self-attributed ROAS. Most teams keep platform dashboards for day-to-day pacing but treat Northbeam's blended, incrementality-checked numbers as the more reliable source for budget decisions.
Not sure your attribution model actually reflects incremental revenue?
Deeper attribution modeling only pays off if it is set up around your real sales cycle and channel mix - we start every engagement with an attribution audit.
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