Livestorm: What It Actually Does, What It Costs, and Who It Fits
A fully browser-based webinar and video-engagement platform, no download for hosts or attendees, built around native integrations into the CRM and marketing tools a demand-generation team already runs.
Livestorm is the right pick for a team that wants a modern, entirely browser-based webinar experience, no app to install for hosts or attendees, paired with native integrations into HubSpot, Salesforce, Marketo, and similar tools so registrant and attendance data flow into the CRM without a middle layer. It won't out-scale Zoom Webinars for very large one-off broadcasts, and its pricing has shifted toward an attendee-credit model that takes some getting used to, but for a marketing team that wants webinars to plug directly into its existing lead-gen workflow, Livestorm is a strong fit.
What Livestorm Is For
Livestorm is a webinar and video-engagement platform that runs entirely in the browser, with no desktop app required for either hosts or attendees. It covers live, on-demand (recorded), and automated (scheduled replay) webinar formats from a single dashboard, and pairs that with built-in analytics on registration, attendance, and engagement, plus native integrations into common CRM and marketing-automation tools.
It's built for marketing teams that want webinar data to flow straight into their existing lead-gen workflow, registrants and attendance synced to HubSpot, Salesforce, Marketo, or Pardot without a Zapier layer in between, and that value a frictionless, no-download joining experience for attendees over the broad name recognition of a tool like Zoom. Teams running very large one-off broadcasts, tens of thousands of attendees, still tend to reach for Zoom Webinars instead.
Key Features
- Fully browser-based hosting and attendance, no download required for either side, across live, on-demand, and automated event formats
- Native integrations with HubSpot, Salesforce, Marketo, Pardot, Google Calendar, Microsoft Outlook, Calendly, and Zapier for everything else
- Interactive Q&A with upvoting, live polls, chat, and emoji reactions built into the attendee view
- Registration pages and reminder emails configurable in minutes, without needing a separate landing-page tool
- Analytics on registration, attendance duration, and an engagement score per attendee, usable for lead scoring and follow-up segmentation
- On-demand and automated (simulated live) replay of recorded sessions, so one webinar can keep generating registrations after the live date
Pros & Cons
Pros
- ✔ Genuinely no-download experience for attendees, which tends to reduce the joining friction that costs live attendance
- ✔ Native CRM and marketing-automation integrations that sync registrant and engagement data without a middle layer like Zapier
- ✔ Fast to set up: registration pages, reminders, and basic branding can be configured in minutes, well suited to teams without a dedicated webinar-ops person
Cons
- ✕ The free plan is capped at 20 minutes and roughly 30 attendees per session, which rules out real marketing use, not just onboarding
- ✕ Paid pricing has moved toward an annual attendee-credit model, which is less predictable to budget against than a flat per-seat price
- ✕ Less brand recognition among attendees than Zoom, so some prospects may hesitate before clicking a join link they do not recognize
Pricing
Livestorm has a genuinely usable free tier.
| Tier | Price (billed annually) | What you get |
|---|---|---|
| Free | $0 | Up to roughly 30 attendees and 20 minutes per session, up to 10 events, usable indefinitely, not a time-limited trial |
| Pro | Historically around $99/month for smaller attendee caps, moving to an annual attendee-credit model during 2026 | Unlimited team members and events, custom branding, integrations, on-demand and automated replay, and higher attendee caps |
| Enterprise | Custom pricing, based on credit packages | Custom attendee-credit packages, centralized billing, advanced analytics, a dedicated customer success manager, and an SLA |
Livestorm has been transitioning its paid tiers from a flat per-seat monthly price toward an annual, attendee-credit-based billing model, where the unit purchased is attendee capacity rather than host seats. Confirm the current billing structure before comparing it directly against a per-seat competitor.
Pricing checked as of mid-2026 and hedged as approximate - Livestorm has been actively restructuring its paid tiers around an attendee-credit model this year, and third-party pricing trackers do not always agree on the current figures, so confirm current pricing directly on Livestorm's pricing page before budgeting.
Common questions
The free plan is usable indefinitely, not a time-limited trial, but it caps sessions at roughly 20 minutes and 30 attendees, which is enough to evaluate the platform but not enough to run a real marketing webinar.
No. Livestorm runs entirely in the browser for both hosts and attendees, with no desktop app or plugin required to join, which is one of its main advantages over app-based platforms like Zoom.
Neither is objectively better, they fit different priorities. Livestorm offers a no-download attendee experience and deeper native CRM integrations, while Zoom Webinars offers broader attendee name recognition and higher maximum attendee capacity for very large broadcasts.
Not sure if Livestorm is the right fit for your demand-generation program?
We'll look at your audience, existing marketing stack, and typical webinar size before recommending a platform, sometimes native integrations matter more than attendee familiarity, and sometimes it's the other way around.
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