Kajabi: What It Actually Does, What It Costs, and Who It Fits
A course-and-membership-first platform that has expanded to include a funnel and landing page builder, email marketing automation, and community and podcast features, built around the deepest content hosting and delivery experience in the category rather than the funnel and checkout layer alone.
Kajabi is the strongest pick for course creators and coaches whose primary product is the course or content itself, and who want the deepest content hosting and delivery experience, video, cohort courses, a branded mobile app, and community, built natively into the same platform that sells it. Its funnel and landing page builder is genuinely usable, but it exists to support content delivery rather than to be the platform's main focus the way it is for ClickFunnels, or one of several equally weighted modules the way it is for Kartra. It's a harder sell for a seller whose core product is a one-off physical or digital offer moved through an aggressive checkout-and-upsell funnel, that positioning still belongs to a more funnel-centric platform.
What Kajabi Is For
Kajabi is a course-and-membership-first platform used to build, host, and sell online courses, coaching programs, and membership content, with a funnel and landing page builder, checkout, and email marketing automation built in around that content. That is a different center of gravity than a more funnel-centric platform like ClickFunnels or a broader all-in-one bundle like Kartra: Kajabi was originally built for online course creators, and its deepest, most differentiated features are still content delivery ones, unlimited video hosting, cohort-based courses, video transcriptions, a white-labeled mobile app for students, and a community space with gamification, rather than checkout flourishes or a large funnel-template marketplace.
It's built for creators and coaches who want one platform to host and deliver the content itself at the highest fidelity, then sell it through a funnel and follow up by email, without treating the funnel as the product's main event. Kajabi raised its prices in early 2026 for the first time in roughly a decade, reflecting a broader feature set across every tier, but its core identity has stayed content-first: the funnel builder, page builder, and email automation exist to support the course or membership, not the other way around.
Key Features
- Unlimited video hosting with video transcriptions, built specifically for course and lesson delivery rather than generic media embeds
- Cohort-based courses, drip content, and a white-labeled mobile app so students can access content under the creator's own brand
- Community space with gamification, built natively rather than bolted on as a separate module
- Funnel and landing page builder with checkout and payment processing, plus built-in email marketing automation with unlimited sends on every plan
- Native podcast hosting, letting a creator publish audio content from the same platform as their courses
- Affiliate program tools and webhooks, available from the Growth plan up
Pros & Cons
Pros
- ✔ The deepest content hosting and delivery experience in the category, unlimited video, cohort courses, transcriptions, and a branded mobile app most funnel-first platforms do not match
- ✔ Email marketing automation with unlimited sends is included on every plan rather than billed separately per send
- ✔ Native community and podcast features let a creator run more of their audience relationship from one platform instead of adding Circle, Mighty Networks, or a podcast host separately
Cons
- ✕ No free plan, only a 30-day trial, though that trial runs longer than most funnel-focused competitors
- ✕ Highest entry price in the category: the Basic plan starts well above ClickFunnels' or Kartra's cheapest tiers, and caps at just 5 products and 2,500 contacts
- ✕ Funnel-building and checkout flows are usable but less specialized than a funnel-first platform's, and its funnel-template library is smaller than ClickFunnels'
Pricing
| Plan | Price (approx, per month) | What you get |
|---|---|---|
| Basic | $179/mo (or about $143/mo billed annually) | Up to 5 products and 2,500 contacts, 2 admin users, unlimited video hosting, funnel and page builder, and email marketing with unlimited sends |
| Growth | $249/mo (or about $199/mo billed annually) | Up to 50 products and 25,000 contacts, 11 admin users, 24/7 support, affiliate program tools, cohort courses, and webhooks |
| Pro | $499/mo (or about $399/mo billed annually) | Unlimited products, up to 100,000 contacts, 26 admin users, 3 websites, and 3 communities |
Figures are approximate and current as of 2026, following a January 2026 price increase, the first in roughly a decade, that came with an expanded feature set across every tier. A legacy Kickstarter plan around $89/month exists for some accounts but is not shown on Kajabi's current public pricing page.
Pricing checked as of 2026 and hedged as approximate - confirm current plan names, contact and product limits, and exact prices directly on Kajabi's pricing page before budgeting, especially since Kajabi raised prices in 2026 and legacy plans may still apply to some existing accounts.
Common questions
No. Kajabi does not offer a genuinely usable free tier, only a 30-day free trial, longer than most funnel-focused competitors offer. Its lowest paid plan, Basic, starts at approximately $179/month billed monthly (or about $143/month billed annually).
ClickFunnels is built funnel-first, with the largest funnel-template library and native checkout, upsell, and affiliate tools centered on the selling motion itself. Kajabi is built course-and-content-first, with the deepest content hosting and delivery experience, unlimited video, cohort courses, transcriptions, a branded mobile app, and community, and treats its funnel builder and checkout as supporting features around that content rather than the platform's main focus.
Kartra bundles funnels, email automation, membership sites, a helpdesk, and affiliate management as multiple, roughly equally weighted modules aimed at consolidating a broader business tech stack. Kajabi weights everything toward content delivery specifically, courses, cohorts, video, community, and a mobile app, making it the stronger fit for a creator whose core product is the course or content itself rather than a broader multi-feature business.
Probably not as the first choice. Kajabi's funnel and landing page builder is genuinely usable, but its pricing and product depth are built around content hosting and delivery. A seller whose core product is a one-off physical or digital offer moved through an aggressive checkout-and-upsell funnel is typically better served by a more funnel-centric platform like ClickFunnels.
Not sure if a course-first platform fits your funnel?
We'll look at what you're actually selling, a course, a physical or digital offer, or a broader service business, before recommending a platform built around content, checkout, or breadth.
Ready to get started?
We usually reply within 24 hours.