Clearbit: What It Actually Does, What It Costs, and Who It Fits
A well-known B2B company and contact enrichment platform that HubSpot acquired in December 2023 and rebranded as Breeze Intelligence, now sold only as a credit-based add-on that requires an active paid HubSpot subscription rather than as a standalone product.
Clearbit is the right pick for a team already invested in, or seriously considering, the HubSpot ecosystem that wants company and contact enrichment plus website visitor identification built directly into its CRM and marketing workflows, since that is now the only way to buy it. It is the wrong pick for a team outside HubSpot: since the December 2023 acquisition, HubSpot has phased out standalone Clearbit access, and the product is now sold exclusively as Breeze Intelligence, a credit-based add-on that will not work without an active paid HubSpot subscription underneath it. Some legacy Clearbit API keys from before the transition may still function, but no new standalone accounts can be created.
What Clearbit Is For
Clearbit built its reputation as a B2B data enrichment platform that appended firmographic, technographic, and contact data to a company or lead record, plus a website visitor identification product (Reveal) that flagged which companies were browsing a site anonymously. HubSpot acquired Clearbit in December 2023, kept the original API compatible through 2024, and then relaunched the underlying technology at INBOUND 2024 under a new name: Breeze Intelligence, HubSpot's native AI and data layer for company/contact enrichment, form shortening (auto-filling known fields so visitors see fewer required fields), and buyer intent signals inside HubSpot's own workflows.
As of 2026, Clearbit is no longer available as a standalone product outside HubSpot. Breeze Intelligence is sold as a credit-based add-on that only works on top of an active paid HubSpot subscription, so it is built for a team that already runs (or is actively evaluating) HubSpot as its CRM and marketing hub, not for a team on Salesforce or another CRM looking for an independent enrichment vendor.
Key Features
- Company and contact enrichment (firmographic and technographic data) appended directly to HubSpot CRM records and forms
- Form shortening, which auto-fills fields HubSpot already knows about a visitor so forms show fewer required fields
- Buyer intent signals surfaced inside native HubSpot workflows, lists, and lead scoring
- Website visitor identification (the legacy Reveal capability), now integrated as part of Breeze Intelligence rather than sold separately
- Deep native integration with HubSpot Marketing Hub, Sales Hub, and CRM object records, with no separate connector to configure
- Legacy API keys issued before the HubSpot transition may still function for pre-acquisition customers, though no new standalone API accounts can be created
Pros & Cons
Pros
- ✔ Enrichment data flows directly into HubSpot CRM records, forms, and workflows with no separate integration to build or maintain
- ✔ Carries the original Clearbit data quality and brand reputation that many marketing and RevOps teams already trust
- ✔ Form shortening and buyer intent signals are purpose-built for HubSpot's own lead scoring and workflow automation, rather than bolted on afterward
Cons
- ✕ No longer available as a standalone product; it cannot be purchased at all without an active paid HubSpot subscription underneath it
- ✕ Real all-in cost is easy to underestimate, since the advertised credit price sits on top of a required Hub subscription, pushing the realistic floor closer to $65-75/month rather than the $45/month headline figure
- ✕ Breeze Intelligence credits expire on a rolling basis with no rollover, so unused capacity in a given period is lost rather than banked
Pricing
| Component | Price (approx) | What you get |
|---|---|---|
| Required base: HubSpot Hub subscription | From about $20/month for an entry-level paid Hub | Prerequisite; Breeze Intelligence cannot be purchased or used without an active paid HubSpot subscription |
| Breeze Intelligence credits | From about $45/month for a base credit pack | Company and contact enrichment credits, form shortening, and intent signals inside HubSpot workflows |
| Realistic all-in floor | Roughly $65-75/month combined | Paid Hub subscription plus the Breeze Intelligence credit add-on together, before scaling enrichment volume up |
| Legacy standalone access | Not available for new customers | Pre-acquisition API keys may still function for existing legacy customers, but no new standalone signups are possible |
HubSpot does not publish one clear, current headline price for Breeze Intelligence on its own; the actual monthly cost depends on which Hub tier you're already paying for and how many enrichment credits your volume requires, and credits expire on a rolling monthly basis with no rollover. Figures above are drawn from published HubSpot pricing plus third-party reporting current as of 2026, not an official combined rate card.
Because Breeze Intelligence is an add-on rather than a standalone SKU, there is no single number that represents 'Clearbit pricing' anymore; the true cost is your existing (or required) HubSpot Hub subscription plus however many enrichment credits your volume consumes each month. Confirm current credit pricing and your specific Hub tier directly with HubSpot before budgeting, since both have moved since the 2023 acquisition and may move again.
Common questions
No. HubSpot acquired Clearbit in December 2023 and phased out standalone access through 2025-2026. The underlying technology is now sold exclusively as Breeze Intelligence, a credit-based add-on that requires an active paid HubSpot subscription. Some legacy API keys issued before the transition may still function for pre-acquisition customers, but no new standalone accounts can be created.
Breeze Intelligence is the product name HubSpot gave Clearbit's enrichment and intent technology after acquiring the company, relaunched at INBOUND 2024. It is the same underlying data and matching technology, rebuilt as a native part of HubSpot's platform (CRM records, forms, and workflows) rather than as an independent product with its own dashboard and account system.
Since the acquisition, it only fits into a stack that already includes HubSpot as the CRM or marketing hub; the enrichment and intent data are delivered inside HubSpot's own records and workflows rather than through a separate app or API you'd wire into Salesforce or another CRM. A team on a non-HubSpot stack that wants comparable enrichment needs to either evaluate HubSpot itself or look at a genuinely standalone enrichment vendor instead.
Some legacy API keys issued before the HubSpot transition reportedly still function, but this is not guaranteed to continue indefinitely, no new standalone keys are being issued, and HubSpot has not committed to a long-term support timeline for legacy access. Any team relying on an old key should treat it as a temporary bridge and plan a path onto either a paid HubSpot subscription with Breeze Intelligence or a different enrichment vendor.
Not sure if Clearbit (Breeze Intelligence) is the right fit for your stack?
We'll look at whether HubSpot is actually the right CRM and marketing hub for your team before recommending an enrichment add-on that only works inside it, sometimes it's a great fit, sometimes a standalone data provider serves you better.
Ready to get started?
We usually reply within 24 hours.