Clarity on what to fix first
Full-stack marketing audits and KPI frameworks for teams that need a second, sharper opinion.
Marketing stack audits, growth roadmaps, and KPI frameworks for businesses that want clarity on where to focus and what to fix first.
Where most audits start
We pull the last 20 closed-won deals and the last 10 churned accounts, and look for the pattern in between. That intersection - fits your offer and likely to succeed as a customer - is the real ICP, and it's usually different from the one currently being targeted.
From there, the right strategy work depends on what's actually broken. A product launch without a sequenced plan needs go-to-market strategy. A B2B pipeline that only speaks to one persona in the buying committee needs a strategy built around all of them. A funnel that's exhausted its direct-response demand needs a plan for creating some. We scope which of these applies before proposing any of it, rather than selling a fixed package regardless of what the audit turns up.
Every engagement ends with a KPI framework, because a strategy nobody can measure against tends to quietly stop being followed within a quarter.
Every Marketing Strategy service, broken down
A launch plan, not just a launch date
Go-to-market strategy covering positioning, channel selection, and sequencing for a new product or market entry.
Strategy built around a buying committee, not a single buyer
B2B marketing strategy accounting for multiple stakeholders and longer consideration cycles.
A plan for creating demand, not just capturing it
Demand generation strategy balancing brand-building with direct-response lead capture.
How to engage us for this
Project-based
A defined outcome with a start and end date - an audit, a migration, a campaign build, a tracking overhaul. Fixed scope, fixed price, agreed upfront.
Ongoing retainer
Continuous management and optimization once the initial build is live - campaigns, SEO, reporting, and iteration run every month under one accountable team.
Advisory
Strategy and oversight without full delivery - we review what's already running, unblock decisions, and point an in-house or existing team in the right direction.
Common questions
It starts with an audit of the current stack, funnel, and reporting, then moves into whichever of go-to-market, B2B strategy, or demand generation planning the business actually needs. It's a written plan and a working KPI framework, not a slide deck that gets filed away.
A fractional CMO sits inside the business on an ongoing basis and owns the whole marketing function. We come in for a defined engagement, produce a specific strategy artifact, and hand it to whoever runs marketing day to day - internal team, agency, or a CMO we're working alongside.
Both are available. Some clients want the roadmap and KPI framework to execute internally; others want us or a specific EASI7 team to run the channels the strategy points to. That gets scoped upfront so there's no ambiguity about who owns execution.
A focused audit and roadmap typically runs two to four weeks. A fuller engagement covering ICP work, channel strategy, and a KPI framework usually runs four to eight weeks, depending on how much existing data there is to pull from.
No - a strategy document doesn't execute itself, and results depend on budget, market conditions, and how faithfully the plan gets run. What we commit to is a plan built from your actual deal data rather than generic best practice, and a KPI framework that shows honestly whether it's working.
Most businesses need one, occasionally two. A new product launch calls for go-to-market strategy specifically; an existing B2B pipeline problem calls for B2B strategy or demand generation depending on whether the issue is targeting or volume. We scope which one fits before proposing anything.
Need a second, sharper opinion on your marketing?
Most engagements start with a stack audit, not a proposal.
Ready to get started?
We usually reply within 24 hours.