Clarity on what to fix first
Full-stack marketing audits and KPI frameworks for teams that need a second, sharper opinion.
Marketing strategy is a full-stack audit of the current funnel and ICP, followed by whichever of go-to-market planning, B2B buying-committee strategy, or demand generation the business actually needs, always ending in a measurable KPI framework.
Where most audits start
We pull the last 20 closed-won deals and the last 10 churned accounts and look for the pattern in between - that intersection, fits your offer and likely to succeed as a customer, is the real ICP, and it's usually different from the one currently being targeted. From there, the right work depends on what's actually broken: a product launch needs go-to-market strategy, a B2B pipeline that only speaks to one persona needs a strategy built around the whole buying committee, and a funnel that's exhausted its demand needs a plan for creating more.
Every engagement ends with a KPI framework, because a strategy nobody can measure against tends to quietly stop being followed within a quarter. We scope which of these applies before proposing anything, rather than selling a fixed package regardless of what the audit turns up.
Problems we solve in Marketing Strategy
A launch date gets fixed before the plan
Positioning and channels get decided after the date is already locked to a board meeting or fiscal quarter.
Messaging only reaches one persona
The economic buyer sees tailored content while the technical evaluator and skeptic who can kill the deal see nothing.
All budget goes to capturing existing demand
Leaning entirely on direct response exhausts the pool of active search intent, and cost-per-lead climbs as it shrinks.
No way to measure if the strategy is working
A plan nobody can measure against tends to quietly stop being followed within a quarter.
The wrong starting point gets picked
A fixed package gets proposed before an audit of actual closed-won and churned deals identifies what is really broken.
Everything covered in Marketing Strategy
Go-to-Market Strategy
Positioning, channel sequencing, and cross-functional alignment built before a launch date gets locked in.
B2B Marketing Strategy
Messaging, content, and channels mapped to every stakeholder in the buying committee, not just the primary contact.
Demand Generation Strategy
A deliberate split between brand-building and direct response so the pool of demand keeps replenishing itself.
What actually changes
| Before | After |
|---|---|
| Launch date fixed first, plan built to fit it | Positioning and sequencing decided first, date set to a real plan |
| Messaging built for the primary contact only | Messaging built for every influential role in the buying committee |
| All budget goes to direct-response capture | A deliberate split between demand creation and demand capture |
| A strategy with no way to measure it | Every engagement ends with a KPI framework tied to real outcomes |
| The same package proposed regardless of what is broken | The right engagement scoped from an audit of actual deal data |
What we report on
Launch readiness
Tracked by whether positioning, channel plan, and cross-functional briefing are complete before launch day.
Deal movement by committee coverage
Tracked against deals where multiple stakeholders received tailored messaging versus those that did not.
Branded & category search volume
Tracked as a leading signal that demand-generation investment is building new interest, not just capturing existing intent.
KPI framework adoption
Reviewed at defined checkpoints to confirm the plan is still being followed, not filed away after the first quarter.
Tools we work with
Every Marketing Strategy service, broken down
Launch With a Sequenced Plan, Not Just a Date on the Calendar
We build positioning, channel sequencing, and cross-team alignment before we lock in a launch date.
Marketing StrategyStrategy built around a buying committee, not a single buyer
B2B marketing strategy accounting for multiple stakeholders and longer consideration cycles.
A plan for creating demand, not just capturing it
Demand generation strategy balancing brand-building with direct-response lead capture.
Industries we work with
Built for teams like yoursPairs well with Marketing Strategy
Turn Search Into a Channel That Compounds, Not One You Rebuild Every Quarter
Technical foundations and AI-era search readiness - traffic that keeps paying off long after a campaign ends.
Content built to rank, convert, and get cited
Strategy-led content mapped to keywords and funnel stage - not a blog for the sake of having one.
Pipeline, not just leads
B2B-specific demand generation and lead gen built around how enterprise buying committees actually decide.
Why choose EASI7
We fix tracking before we touch results
Every engagement starts with the same audit we'd run on our own accounts, so the numbers you're optimizing against are actually true.
One accountable team, not siloed vendors
The same team that does this also owns the rest of your stack - no handoff, no blame-shifting between vendors.
Built for how AI search actually works
Everything we build is structured to be extractable by AI answer engines, not just ranked in a list of blue links.
Reporting tied to your own dashboard
Every number we report ties back to GA4/GTM events you can see directly - not a screenshot from a tool you can't independently verify.
How to engage us for this
Project-based
A defined outcome with a start and end date - an audit, a migration, a campaign build, a tracking overhaul. Fixed scope, fixed price, agreed upfront.
Ongoing retainer
Continuous management and optimization once the initial build is live - campaigns, SEO, reporting, and iteration run every month under one accountable team.
Advisory
Strategy and oversight without full delivery - we review what's already running, unblock decisions, and point an in-house or existing team in the right direction.
Common questions
It starts with an audit of the current stack, funnel, and reporting, then moves into whichever of go-to-market, B2B strategy, or demand generation planning the business actually needs. It's a written plan and a working KPI framework, not a slide deck that gets filed away.
A fractional CMO sits inside the business on an ongoing basis and owns the whole marketing function. We come in for a defined engagement, produce a specific strategy artifact, and hand it to whoever runs marketing day to day - internal team, agency, or a CMO we're working alongside.
Both are available. Some clients want the roadmap and KPI framework to execute internally; others want us or a specific EASI7 team to run the channels the strategy points to. That gets scoped upfront so there's no ambiguity about who owns execution.
A focused audit and roadmap typically runs two to four weeks. A fuller engagement covering ICP work, channel strategy, and a KPI framework usually runs four to eight weeks, depending on how much existing data there is to pull from.
No - a strategy document doesn't execute itself, and results depend on budget, market conditions, and how faithfully the plan gets run. What we commit to is a plan built from your actual deal data rather than generic best practice, and a KPI framework that shows honestly whether it's working.
Most businesses need one, occasionally two. A new product launch calls for go-to-market strategy specifically; an existing B2B pipeline problem calls for B2B strategy or demand generation depending on whether the issue is targeting or volume. We scope which one fits before proposing anything.
Need a second, sharper opinion on your marketing?
Most engagements start with a stack audit, not a proposal.
Ready to get started?
We usually reply within 24 hours.
Marketing Strategy, in detail
Scope, area by area
| Area | What we deliver |
|---|---|
| Audit & ICP | Closed-won and churned deals analysed to find the real ICP before any plan gets proposed |
| Launch Planning | Positioning, channel sequencing, and cross-functional alignment for a specific launch |
| Buying Committee Strategy | Messaging, content, and sales alignment mapped to every stakeholder in the deal |
| Demand Creation | A brand-versus-direct-response budget split and category-education content plan |
How this compares
| Strategy Scoped From an Audit | Strategy Sold as a Fixed Package |
|---|---|
| The right engagement is scoped after auditing real deal data | The same package gets proposed regardless of what is actually broken |
| Every engagement ends in a KPI framework | A strategy with no way to measure it quietly stops being followed |
| Positioning and sequencing are decided before a date or channel gets picked | Channels and dates get picked first, positioning gets retrofitted |
A strategy is only useful if someone can point to whether it is actually working a quarter later - that KPI framework is not optional.
What we measure this against
- Whether current pipeline problems trace to positioning, buying-committee coverage, or a shrinking pool of direct-response intent
- Deal movement and pipeline share tied to the specific plan, not vanity engagement metrics
- Whether the roadmap or KPI framework is still being followed a quarter after the engagement ends
Where this applies
- A company with a launch date already fixed and no sequenced plan behind it
- A B2B team where sales keeps complaining about lead quality
- A business watching paid search costs climb while lead volume stays flat
- A team wanting an objective baseline before committing to a new engagement or agency