B2B Lead Generation · PDF Guide
Stop Handing Sales Volume Instead of Pipeline
A practical framework for building a lead generation system that hands sales fewer leads, worth more of their time - not just more form fills.
What's inside
- How to define your ICP from closed-won and churn data, not assumptions
- A framework for choosing a channel mix based on your actual buying process, not a generic template
- A fit-and-intent lead scoring model, and how to set MQL/SQL thresholds sales will actually trust
- How to track funnel performance to closed-won instead of stopping at cost per lead
- A practical 30-60-90 day rollout plan
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Who This Is For
- B2B marketing and sales leaders who already run lead generation but suspect volume isn't translating into pipeline
- Teams where marketing and sales disagree about lead quality
- Anyone building a lead scoring model from scratch
This is the same sequence - ICP, channel mix, scoring, attribution - we walk through with clients before touching a single campaign. No generic "10 tips" filler.